My favorite answer is “well, it depends.”
Most of us hear this response on a daily basis… because, the answer does, normally depend.
Blog content is no different. There’s no definitive answer in the debate between “long form versus short form” blog posts.
There is a time and place for both short and long form blogs.
Though, short form blogging is often the most challenging because you are forced to write concisely, capturing the reader’s attention, while making a worthwhile point.
Specifically, that is why we will be focusing on short form blogs. When done effectively you’re able to deliver a lot of value without demanding much of someone’s time or attention.
This style of blogging is easily consumed and shared. Seth Godin is the master of this.
Let’s get to the HOW.
The 6 techniques to master short form blogging:
- Have a specific goal in mind: By having a specific goal in mind, the purpose of your content is clear. This will limit you from deviating and wavering from, what your content is achieving.
- Focus – incorporate one single idea: Maintain focus on the single idea your blog is solving, proving, and educating on.
- Edit, edit, edit: Writing stream of consciousness is fine, but be sure to edit anything and everything that veers from the blogs specific goal or single idea.
- Limit the repetition: Short blogs must limit repetition because you need the word count to drive home the blogs goal.
- Use multimedia to help convey the message: Images and videos are a great way to get across a message without deducting your word count. A picture is worth a thousand words.
- Restrain your word count: Restricting your word count to 500 to 1,000 words will keep you focused on only what is effectively conveying the message.
We would also love to hear what techniques have worked well for you in the comments below.