Guides

Lead Scoring 101

  Scores make sense only if you have goals and rules; lead scoring is no different. ActiveCampaign's lead scoring tool is incredibly flexible, empowering marketers to add and subtract points to their contacts based on actions or inaction. But before you get started assigning points,…
Guides

A Guide To Site Tracking

Introduction In our migration guide, we say that using our site tracking is imperative for success. If you don't believe that now, we hope the following guide convinces you. In it, we define the site tracking feature, discuss its purpose, and tell you how to…
Guides

Simplifying Automations

  ActiveCampaign is an incredibly flexible platform, empowering users to create an impressive range of automations and customizations. But with great power comes great responsibility; getting overwhelmed is understandable. Here are some of our suggestions to keep your automations simple. Start With Strategy Before you can…
Guides

A Beginner’s Guide To Lists

Introduction Understanding lists is easy, but knowing how to properly use them can be a challenge. In this guide, we offer our definition of lists, as well as some suggestions for using them in ActiveCampaign. Defining Lists Lists are the broadest segments you can create…
Guides

My Email Didn’t Work. Now What?

  Today's marketing landscape is largely dominated by sending emails. People are doing more research online before they make a purchase, ensuring they're informed about the product and pricing. Companies who leverage marketing automation can send a lot of emails, but emails may not lead…
Guides

What Are Custom Fields?

Introduction Custom fields are a means for storing and representing contact data. In our migration guide, we claim that custom fields tell contacts' full stories, whereas tags tell the CliffNotes versions. Let's use the below image of a contact record to explain. While users typically use tags…
Guides

Using Deals CRM to Enhance Relationships

  One of the great things about marketing automation is its ability to free up the team to focus on meaningful content and fostering relationships. ActiveCampaign can do the heavy lifting of data-based work: creating lists, tagging contacts with pertinent information, and communicating with contacts…
Guides

Email Deliverability: Best Practices

  Email deliverability is a complicated equation. Controlling as many variables as possible is a sound plan, and we also implore users to have realistic expectations when changing to a new service, testing new tactics, or making any additional changes. We've recorded a podcast on the…
Guides

What Are Tags?

Introduction Tags first appeared in marketing automation in the early 2000s as a way to organize (or segment) and categorize contacts. Essentially, people created tags to enable a deeper level of segmentation beyond what was available with traditional email marketing services. Of course, tags evolved since…
Guides

5 Tests You Should Run in ActiveCampaign

  ActiveCampaign has a multitude of ways to test your marketing efforts. Our Split Test Campaigns are an ever-popular feature, with a lot of flexibility and power. And our Split Test Automations are an exciting new release, supported with plenty of potential new use cases…