Guides

An Introduction to Site Messages

  Our new site messages give you the ability to reach your contacts with messaging when they're on your website. This is a powerful opportunity; a contact is out of their inbox, and engaging directly with your message on your website. While your website may…
Guides

Message Types

  Message Types are a foundational concept in marketing automation. In the ActiveCampaign working definition, a message type is a communication that is personalized based on target audience, method of communication, and intended goals. While many of our guides touch on the how of ActiveCampaign,…
Guides

Managing Unsubscribes

Unsubscribes are a touchy topic in marketing automation. Marketers work hard to grow their list of contacts, and don't want to lose people to unsubscribes. We've discussed how to improve your deliverability rates, and what to try when your email didn't get the results you…
Guides

Managing Contacts in ActiveCampaign

  Contacts are at the heart of marketing automation. The more information you can collect and synthesize, the clearer you will become about what types of communications your contacts prefer. There have been a number of useful updates to the way you manage your contact…
Guides

Guide to Getting Started with SMS

  SMS is a very personal way to communicate with your contacts. Sending a message to someone's phone is, potentially, very impactful, and may be the closest automation comes to personal touch. The SMS feature in ActiveCampaign, wielded carefully, can help you reach out to…
Guides

How to Leverage Purchase Data with ActiveCampaign

  Deep Data integrations bring valuable third party data into the ActiveCampaign platform in a deeper way. Currently, we offer integrations with Shopify and BigCommerce, with more on the way. Deep Data allows you to look to your ActiveCampaign account for an increasing amount of…
Guides

Measuring Your Marketing

  Marketing automation provides businesses with a lot of options and power to make a lot of specific choices about who, when, what, and how to communicate with contacts. In order to not get lost in a sea of options, measuring your campaigns will deliver…
Guides

A Guide to Conditional Content

  Marketing Automation can empower your company to reach out to contacts in a highly personalized, effective way. As noted in our personalization guide, there are many effective ways to create content that speaks to people's interests, browsing habits, and purchasing habits. By utilizing personalization…
Guides

A Guide to Campaigns

  Campaigns are part of the core of ActiveCampaign — it's in the name, after all. But our options are more robust than your basic email marketing platform. So, let's dive into the types of campaigns you can leverage with ActiveCampaign. All of our examples…
Guides

Getting More Personal

  The power of marketing automation is enabling businesses to manage their outreach with a degree of personalization and automation that goes far beyond your basic email send. Personalizing your content and its distribution allows you to speak directly to your contacts, about what they…