Guides

What Is Marketing Automation?

  Marketing automation is the means of employing technology to continuously execute your marketing strategy. This process can happen with as little—or as much—human interaction as you like. With the right technology and processes in place, you can shift your marketing efforts from one-on-one to…
Guides

What Are Saved Responses? 3 Use Cases

  Saved Responses is a new feature in ActiveCampaign that enables you to create saved responses for emails sent from Contacts or Deals in the platform. We made this feature accessible from within a contact profile and a Deal record so it’s as easy as…
Guides

How to Segment Contacts Using Lists, Tags and Custom Fields

  Segmentation is important because with the right approach, you can scale personalization within your marketing, strengthening the overall effectiveness of your messaging. In ActiveCampaign, you have lists, tags and custom fields at your disposal to segment your contacts with precision and efficacy. We encourage…
Guides

Guide to the “Has been sent” Segment Condition

  The new “Has been sent” condition allows you to target contacts who have already been sent a specific campaign, or any campaign at all. It can also be used to exclude those who have already been sent either a specific campaign or any campaign.…
Guides

Guide To Automation Start Triggers In ActiveCampaign

  When you start an automation from scratch in ActiveCampaign, you will see a list of all the ways a contact can enter your automation. These are called start triggers. ActiveCampaign uniquely offers more than 20 start triggers that you can use to determine how…
Guides

Using the Segment Builder in ActiveCampaign

  Segmentation is the act of grouping your contacts by either attribute or action. The purpose of segmentation is to bring more personalization into your marketing. Our segment builder is one functionality that truly sets ActiveCampaign apart. In other platforms, the segment builder lives in…
Guides

Email Marketing Or Marketing Automation: Which Is Right For Your Business?

  We often see the terms “email marketing” and “marketing automation” used interchangeably in the marketing technology space, as if they're one and the same. But they actually meet very different business needs. Likewise, you may be familiar with how automation impacts the sending of…
Guides

Using The Campaign Template Library

  Before you fire up any campaigns or automations in ActiveCampaign, we recommend you take some time to create a few custom email templates that you can work off of to send emails. Setting up your own custom templates ahead of time will help you…
Guides

Auto Populating Form Fields with Personalization Tags

  Marketers want to collect as much relevant information as possible about their contacts. You can utilize forms to capture this data - however, if you ask too much of your contacts, they are more likely to bounce off of your form, leaving you wishing…
Guides

Getting the Most Out of Your Data

  Perhaps the most powerful capabilities of marketing automation are the ability to listen to your contacts, review their responses, and tailor your responses and messages accordingly. ActiveCampaign is designed to automate your entire marketing process, as opposed to just focusing on outbound messaging. There…