Guides

What Is Marketing Automation?

  Marketing automation is the means of employing technology to continuously execute your marketing strategy. This process can happen with as little—or as much—human interaction as you like. With the right technology and processes in place, you can shift your marketing efforts from one-on-one to…
Guides

Using the Segment Builder in ActiveCampaign

  Segmentation is the act of grouping your contacts by either attribute or action. The purpose of segmentation is to bring more personalization into your marketing. Our segment builder is one functionality that truly sets ActiveCampaign apart. In other platforms, the segment builder lives in…
Guides

Email Marketing Or Marketing Automation: Which Is Right For Your Business?

  We often see the terms “email marketing” and “marketing automation” used interchangeably in the marketing technology space, as if they're one and the same. But they actually meet very different business needs. Likewise, you may be familiar with how automation impacts the sending of…
Guides

Using The Campaign Template Library

  Before you fire up any campaigns or automations in ActiveCampaign, we recommend you take some time to create a few custom email templates that you can work off of to send emails. Setting up your own custom templates ahead of time will help you…
Guides

Auto Populating Form Fields with Personalization Tags

  Marketers want to collect as much relevant information as possible about their contacts. You can utilize forms to capture this data - however, if you ask too much of your contacts, they are more likely to bounce off of your form, leaving you wishing…
Guides

Getting the Most Out of Your Data

  Perhaps the most powerful capabilities of marketing automation are the ability to listen to your contacts, review their responses, and tailor your responses and messages accordingly. ActiveCampaign is designed to automate your entire marketing process, as opposed to just focusing on outbound messaging. There…
Guides

Three Powerful Customer Follow-Up Automations

  Utilizing marketing automation empowers businesses to keep in touch with contacts while they move from considering a purchase to making one; it also helps keep in touch to re-engage customers after a purchase. Utilizing site tracking and deep data integrations, you can create a…
Guides

Three Steps to Building Your First Automation

  Automation can empower your marketing efforts, but to make the most of it, you need to move beyond email campaigns. ActiveCampaign's Automation Builder creates opportunity for marketers, enabling them to listen and respond to their contacts, automatically. One automation that every business can utilize…
Guides

User Permissions in ActiveCampaign

  ActiveCampaign has a lot of flexibility, including the ability to add several users to an account. However, with multiple users, you may need to protect certain information, or only allow some users certain abilities to edit aspects of your marketing automation platform. User Permissions…
Guides

An Introduction to Site Messages

  Our new site messages give you the ability to reach your contacts with messaging when they're on your website. This is a powerful opportunity; a contact is out of their inbox, and engaging directly with your message on your website. While your website may…