Archive for the ‘Small Business’ Category
Changing Good to Best, Bad to Good
9 Jan 2009It’s not reasonable to expect that you will profit off of all or even most of your subscribers. What you can expect is that a few of your subscribers will pick up for the majority of your list members. We call them your best customers and you must value them as a precious commodity if [...]
Recently I came into the office to find that one of my two workstation monitors was getting no juice–it was completely blank. I’m pretty sure an automatic Windows update blew out the driver for my dual-monitor controller. After a restart, Windows told me it couldn’t find any driver for the video controller, and wasn’t able [...]
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- Tags: Attention, campaign, monitors, support, web software, workspace
It seems counterintuitive that you should want to offer your customers a money-back guarantee. After all, the customer’s money is really what you came for. Once you’ve got it, and you’ve delivered your product, it makes sense that the transaction should be finished, right?
But this idea makes customers nervous. What if they buy the product [...]
How to make them love you anyway
4 Apr 2008Since we started giving away fully-functional, free versions of our most popular software products with no strings attached, we’ve been fielding some phone calls from disgruntled users of other people’s services.
You see, if you download and install a free copy of our Help Desk Software, for example, the bottom of each page of your support [...]
Pour l’amour de la musique
In: General| Small Business
13 Mar 2008There’s been a lot of intra-office chatter just lately about how to best enjoy music here in the office without:
Having to worry about it too much (most people prefer random play, or at least play controlled by someone else)
Stepping on anyone’s toes by distracting them from their work or forcing them to hear music they [...]
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- Tags: campaign, chicago, copy, help desk, michigan ave, new, support, web software
The problem with product comparisons…
In: Sales| Small Business
26 Jan 2008A common sales question we receive goes something like “How does your product compare with product X?”
And it is a fair question. Some may say it is an easy question. When asked we will reply that our company policy is to not do direct product comparisons. While this does surprise some users, [...]
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- Tags: Marketing, product comparisons, Sales
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