What Is Conversational Marketing? Does It Really Matter, and How Can You Do It Well?

This post was updated on October 18th, 2022. Conversational marketing has been quite the buzzword recently, huh? A conversational...
6 years ago

Black Friday Emails: Dos, Don’ts, and 10 All-Time Best Email Examples

This post was updated on September 30, 2022. You do have your upcoming Black Friday email strategy planned, right?...
6 years ago

Black Friday Marketing: What We’ve Learned and What to Expect

It’s (one of) the most wonderful times of the year for both customers and merchants. In the last several...
6 years ago

Activate Takeaways: Consistent Growth with Automations

“If you set it and forget it, you will regret it.”Thus spoke Chris Davis, ActiveCampaign’s Director of Education, at...
6 years ago

Activate Takeaways: Andy Crestodina on Semantic SEO

How can you rank in Google? Ranking in Google ultimately comes down to two factors. Authority Relevance How authoritative...
6 years ago

Mad Men Marketing Lessons: An Advertising Masterclass in One Episode

Even if you’ve never watched the show Mad Men, you’ve probably heard the phrase “It’s toasted.”“It’s toasted” features as...
6 years ago

A Guide to A/B Testing

Marketing has been around for quite some time, but over the last couple of decades, it has been completely...
6 years ago

7 PR Skills You Need to Get Publicity

What if you could get people talking about you? Public relations can be a great way to generate buzz...
6 years ago

How to Write a Perfect Blog Post

There’s more content published today than could ever be read. Good content doesn’t get the same results that it...
6 years ago