While ecommerce businesses were tending to their customers, answering questions, and stocking shelves (if they also have a brick-and-mortar store), ActiveCampaign was hustling on their behalf.
Through our abandoned cart automation, we helped the businesses we serve recover $10.5 million over the course of Black Friday weekend—a 56% YoY increase in recovered revenue.
Not only is automation helping ecommerce businesses recover more revenue than ever before, but it’s now even easier for these businesses to get started.
Streamlined Implementation with ActiveCampaign’s AI Automation Builder
All businesses have to do is use ActiveCampaign’s AI automation builder that will ask a few questions about what you’re trying to achieve and then build an automation sequence for you, tailored to the precise needs of your business.
These businesses also set a new record for the number of automation actions processed on a single day—1.4 billion on Cyber Monday—up 20% year over year. This proves automation is a must-have to stay competitive and provide the best customer experience during the holiday season.
Over the holiday week, 10 billion total automation actions were processed and nearly 4 billion emails were sent—both up 20% year over year.
The record-breaking 1.4 billion automation actions processed on Cyber Monday attest to the growing indispensability of automation. This surge in activity is not exclusive to the holiday season; it reinforces that automation is a year-round must-have for businesses striving to stay competitive and provide exceptional customer experiences.
Utilizing Automation Beyond Peaks
Ecommerce businesses can harness the power of automation all year long by incorporating these strategies:
- Drip Campaigns for Customer Engagement: Set up automated drip campaigns to nurture customer relationships. This could include post-purchase follow-ups, product recommendations, and personalized offers.
- Segmentation for Targeted Marketing: Leverage ActiveCampaign’s advanced segmentation features to categorize customers based on behavior, preferences, and demographics. Tailor marketing messages to specific segments for more effective communication.
- Feedback Loops for Continuous Improvement: Implement automated surveys and feedback loops to gather customer insights. Use this data to refine products, services, and marketing strategies throughout the year.
- Lifecycle Marketing for Long-Term Relationships: Create automated workflows for different stages of the customer lifecycle. From onboarding to loyalty programs, automation ensures consistent and personalized interactions.
In the dynamic landscape of ecommerce, ActiveCampaign’s impact goes beyond the seasonal highs, marking a transformative journey toward sustained success. As businesses reflect on the achievements of Black Friday and the holiday week, the lesson is clear: automation isn’t just a fleeting tool for special occasions; it’s a year-round ally.
Beyond the record-breaking numbers and milestones, the true value lies in how ecommerce enterprises can seamlessly integrate automation into their daily operations. Whether it’s recovering abandoned carts, setting up drip campaigns, or refining strategies through continuous feedback loops, the potential for leveraging automation is boundless.
