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Lauren Minning


Posts from Lauren Minning:

Targeted Content: The Secret to Gaining and Keeping Customers Is Just Two Words

Imagine you are a potential customer and you have a fitness goal.
5 years ago

Do Pop-ups Work? Here’s What They Do to Your Conversion Rate

Do pop-ups work?
5 years ago

5 Sign-up Form Design Mistakes That Can Kill Your Conversion Rate (and How to Fix Them)

First impressions are everything. They make or break whether a successful conversion is in your future.
5 years ago

How “Microcopy” Can Get You More Conversions (from Leads You Already Talk To)

“A/B testing.” “Persona.” “ROI.” There’s so much marketing jargon out there that it’s sometimes hard to figure out what...
5 years ago

How to Create Targeted Email Marketing Campaigns That Convert

This post was updated on June 9, 2022 Have you ever wished you could just reach into your computer...
5 years ago

Your Best Thanksgiving Emails: Subject Line and Design Tips That Will Win Turkey Day

‘Tis the season…. for Thanksgiving emails!
5 years ago