The amazing Kelly O’Connell is back with another Success Hour webinar. This time she covers one of my favorite features — Contact & Lead Scoring.
The Goals feature is one of our more complex features — it isn’t necessarily obvious what it does or how to apply it in your marketing. This can make it intimidating, but it’s one of the most powerful and useful marketing automation features we’ve released this year. Almost everyone would benefit from using Goals.
Never fear, let Kelly guide you in the best ways to implement Goals. In this webinar, Kelly dissects the feature: what it is, what it’s good for, and best practices for getting the most out of it. Kelly delves into a particular use case: using the Goals feature for event marketing. She covers nurturing prospects to attend, reminding registrants before the event, and providing follow up messages based on if the contacts attended or not. She creates an example automation that you can import here and use to follow along with the webinar:
Today we are opening up enrollment for the ActiveCampaign Certified Consultant program.
Certification is a way for business coaches and consultants to receive referrals from us when users ask for help outside the scope of services we provide.
Users who want help designing and implementing their marketing or sales strategy will have a way to be paired with coaches and consultants who are both credible and familiar with their specific marketing and sales platform’s capabilities.
If you see the ActiveCampaign Certified Consultant seal:
… you’ll know that consultant can assist you, not only with strategy, ideas, and advice, but with creating and implementing the campaigns inside of ActiveCampaign.
A tagging crisis creeps up on you.
It won’t happen suddenly or all at once. It will start with forgetting a single tag. You’ll figure it out soon enough and you’ll be lulled into a misleading sense of false security. “Everything is fine.”
It snowballs quickly from there… months after that, you’ll be beating your head against the desk. “What arcane code is this? Why would I create such ridiculous tags?”
You’ll become paranoid… contacts have tags you swear someone else put there.
Site Tracking ties your contact’s behavior on your website together with ActiveCampaign so your marketing and sales processes can react and adapt in real-time to the behavior of individual contacts. If you aren’t using it, I hope this post motivates you to get it set up. There are so many useful things you can do with it.
This isn’t a new feature, but it’s so powerful, with so many potential applications, I thought you might appreciate an in-depth discussion, and some specific examples, of how it can be used to improve your marketing.
Picking topics for your content can feel like guesswork… you think you’ve got a good topic your target market will probably be interested in.
Sometimes you get lucky and a piece gets tons of shares creating a tidal wave of traffic. But when the dust settles you don’t have any more leads or sales.
And then, there’s that other problem… you painstakingly craft something wonderful, something you are sure people will love. But, then, nothing. No shares, very little traffic, and not a single comment.
Are you frustrated by your website’s low conversion rate?
You’ve already optimized your sales copy, updated your design, and tested for usability.
No matter what you do, your conversion rate remains lower than your industry average, and you’ve got a sneaking suspicion your closest competitors are doing much better (judging by what they can afford to spend on Adwords).
What else can you do?
Lead scoring solves an important problem… it keeps your sales team focused on only your best opportunities, so they aren’t wasting time on dead end leads.
A good lead scoring model can help you prioritize leads by:
how likely they are to purchase,
purchase size, and
… so your sales team is always focused on the hottest, biggest prospects.
I wanted to compare the great landing page builders that integrate with ActiveCampaign, but I quickly ran into a problem — it was difficult to identify what made each of them unique.
I imagine it’s also challenging from a consumer’s standpoint — how do you pick a landing page solution when they offer very similar features? What are each company’s strengths? What unique capabilities do they offer?
As if we didn’t already have enough to do, “content creator” has been added to the list of hats we must wear as online marketers.
It’s a really big hat, too. Content marketing encompasses so much more than just writing— SEO, graphic design, project management, lead capture, video editing, and social media— all come into play as we go about creating and distributing promotional content.
Thankfully, there are fantastic tools out there to help you create the best content possible, make your life easier throughout the process, and maximize the promotional value you get from your content.
These are some of the “best of breed” online tools you can use to improve your content marketing: