Engagement Management Webinar Recording Now Available

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Thanks to everyone that’s been attending and participating in our new series of webinars. We’re very happy with the response and reception and we’re excited to keep these webinars coming! If you have topics you would like for us to cover, make sure to post them in the comments section or tweet us at @activecampaign.

In this webinar, Kelly O’Connell, Head of Customer Success, dove deep into the nuances and best practices of engagement management. With most user lists seeing an annual depreciation of 25% in their engagement, this is one of the most important strategies you can employ as part of you marketing strategy. Don’t be alarmed, this is a normal statistic, and when you take on engagement management, you’ll see three very positive outcomes: increased conversions, better segmentation options, and constant high deliverability.

As always, Kelly then breaks down what you can do to ensure health engagement. Kelly highlights two key components to any burgeoning engagement management implementation: permission & testing.

By permission, one must be transparent and upfront with your contacts, and here are Kelly’s four foundational facets – dig in:

  • A clean, concise opt-in
  • Implementing a preference center
  • Deploying a welcome series
  • Utilizing clear, easy to find unsubscribe links

After implementing these tactics, one must be open to testing. Engagement management is certainly not a static practice, and one much constantly iterate to cater to the needs of their contacts.

While there are hundreds of aspects one can test, Kelly highlighted three pieces of low-hanging fruit:

  • Testing your From name (must be from a valid email address)
  • Subject lines (for example: CTAs vs no CTAs)
  • Message content

As it’s sometimes difficult to get started, and you might be staring at that “blank canvas” that all of us have encountered, Kelly demonstrated a engagement tagging automation you can implement right away. It was graciously shared by one our users, Matt Fox in a previous blog post. Click here to get going.

You can also find alternate pre-built engagement management workflows in our Automation Recipes as seen below:

We’ll be holding our next webinar soon, so keep a lookout!

Contact & Lead Scoring Webinar Now Available

The amazing Kelly O’Connell is back with another Success Hour webinar. This time she covers one of my favorite features — Contact & Lead Scoring.


Goals Webinar Recording Available Now

Kelly O’Connell, one of our excellent Customer Success Managers, recently did a webinar on our new Goals feature. In case you missed it, you can watch it here:


Become an ActiveCampaign
Certified Consultant

Today we are opening up enrollment for the ActiveCampaign Certified Consultant program.

Certification is a way for business coaches and consultants to receive referrals from us when users ask for help outside the scope of services we provide.

Users who want help designing and implementing their marketing or sales strategy will have a way to be paired with coaches and consultants who are both credible and familiar with their specific marketing and sales platform’s capabilities.

If you see the ActiveCampaign Certified Consultant seal:

… you’ll know that consultant can assist you, not only with strategy, ideas, and advice, but with creating and implementing the campaigns inside of ActiveCampaign.


Avoid a Tagging Crisis in One Hour


A tagging crisis creeps up on you.

It won’t happen suddenly or all at once. It will start with forgetting a single tag. You’ll figure it out soon enough and you’ll be lulled into a misleading sense of false security. “Everything is fine.”

It snowballs quickly from there… months after that, you’ll be beating your head against the desk. “What arcane code is this? Why would I create such ridiculous tags?”

You’ll become paranoid… contacts have tags you swear someone else put there.

Behavioral Targeting: Site Tracking and Marketing Automation

Site Tracking ties your contact’s behavior on your website together with ActiveCampaign so your marketing and sales processes can react and adapt in real-time to the behavior of individual contacts. If you aren’t using it, I hope this post motivates you to get it set up. There are so many useful things you can do with it.

This isn’t a new feature, but it’s so powerful, with so many potential applications, I thought you might appreciate an in-depth discussion, and some specific examples, of how it can be used to improve your marketing.


A Simple Marketing Automation Tactic that Improves Your Content Marketing

Picking topics for your content can feel like guesswork… you think you’ve got a good topic your target market will probably be interested in.

Sometimes you get lucky and a piece gets tons of shares creating a tidal wave of traffic. But when the dust settles you don’t have any more leads or sales.

And then, there’s that other problem… you painstakingly craft something wonderful, something you are sure people will love. But, then, nothing. No shares, very little traffic, and not a single comment.


6 ways marketing automation can improve your website’s conversion rate


Are you frustrated by your website’s low conversion rate?

You’ve already optimized your sales copy, updated your design, and tested for usability.

No matter what you do, your conversion rate remains lower than your industry average, and you’ve got a sneaking suspicion your closest competitors are doing much better (judging by what they can afford to spend on Adwords).

What else can you do?


Create an Effective Lead Scoring System in 7 Steps

Lead scoring solves an important problem… it keeps your sales team focused on only your best opportunities, so they aren’t wasting time on dead end leads.

A good lead scoring model can help you prioritize leads by:

how likely they are to purchase,
purchase size, and
purchase timeframe

… so your sales team is always focused on the hottest, biggest prospects.


5 landing page services with unique benefits

I wanted to compare the great landing page builders that integrate with ActiveCampaign, but I quickly ran into a problem — it was difficult to identify what made each of them unique.

I imagine it’s also challenging from a consumer’s standpoint — how do you pick a landing page solution when they offer very similar features? What are each company’s strengths? What unique capabilities do they offer?