Archive for the ‘Marketing’ Category
How To Get Press Coverage For Free
In: Marketing
3 Sep 2009A challenge for every small business is to get traditional PR from magazines, newspapers, etc…
You have options such as hiring a PR firm (likely with a hefty monthly fee), trying to build contacts, submitting press releases to major press release sites, etc..
These are certainly methods that could work for some small businesses – but – [...]
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- Tags: coverage, haro, pr, press
Marketing Tip: Why Buyers Love Details
3 Aug 2009There are two basic groups of individuals who you will have contact over the course of your marketing efforts: buyers and non-buyers.
Buyers have already made a decision to purchase, they just may not be sure exactly what they want to buy. They tend to be looking for the vendor that can most fully and readily [...]
Changing Good to Best, Bad to Good
9 Jan 2009It’s not reasonable to expect that you will profit off of all or even most of your subscribers. What you can expect is that a few of your subscribers will pick up for the majority of your list members. We call them your best customers and you must value them as a precious commodity if [...]
Targeting Your Best Customers
In: Email Marketing| Marketing| Sales
6 Jan 2009In order to control the future you must control the past. While you cannot rewrite the past in order to take over the future you can use it to predict it. The past allows you to learn more about your subscribers so that you can then target your email marketing approach toward them. When [...]
Persuade Them With Your Words
In: Email Marketing| Marketing
26 Dec 2008Persuasive writing begins with being able to communicate with your reader in a language they can understand. This does not mean that you need to dumb down your language or show off how much you know. Both can be equally frustrating if the person that you are talking to does not understand what you are [...]
The 4 P’s of Marketing You Should Ignore
In: Marketing
10 Dec 2008Anyone with a rudimentary knowledge of Marketing 101 is familiar with the 4 P’s of Mixed Marketing. Marketing decisions being made using a recipe was posited by James Culliton in 1948. ‘Marketing-Mix’ was coined by Neil Borton in 1953. Move ahead to 1960 where E Jerome McCarthy first proposes the 4 P classification system and [...]
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