Custom Training

Stop guessing. Start growing.

You're using ActiveCampaign, but are you using it to its full potential? Custom Training is a private, expert-led program designed to meet your team exactly where you are; and take you where you want to go.

Whether you're looking to tighten up your automation strategy, align your team on best practices, or unlock features you haven't explored yet, Custom Training gives you dedicated time with an ActiveCampaign expert who knows the platform inside and out.

This isn't a webinar. It's not a one-size-fits-all walkthrough. It's a focused, hands-on training experience built entirely around your business.

I'm ready to learn

What is Custom Training?

Custom Training is a private, personalized training program for you and your team. You'll work directly with an ActiveCampaign expert to build a curriculum tailored to your specific goals, use case, and business strategy, so every minute of your training time is spent on what matters most to you.

What you'll walk away with:

  • A deeper, more confident understanding of the platform
  • Actionable strategies you can implement immediately
  • A clear, shared vision across your team for how to use ActiveCampaign effectively
  • Customized training materials you can reference long after the session ends, including a personalized slide deck and a custom workbook

What our customers say

“I loved how it taught us how to think about the bigger picture of the possibilities, and I was so appreciative of the thoughtfulness and active listening they demonstrated throughout to understand our business(es) and process. Well done, team. And thank you for changing our approach to be more strategic and impactful.”

-Jen, Soucie Horner

How does it work?

  • Step 1: Book a Free Consultation Call

    Not sure which training package is right for your team? Start with a free 30-minute consultation call with an ActiveCampaign specialist.

    Important: This call is NOT a training session. It’s a planning conversation, a chance for us to learn about your business goals, assess your current use of the platform, and help you determine which Custom Training package will deliver the most value for your team. Think of it as your roadmap session before the journey begins.

  • Step 2: Choose Your Package

    Based on your consultation, you’ll select the training package that best fits your team’s needs and goals (see options below).

  • Step 3: Plan Your Curriculum

    Before your training day, you’ll meet with your training team to co-create a curriculum tailored to your business (The Kickoff Call). You choose the topics. We build the experience. Topics can include:

    • Leveraging Active Intelligence to efficiently imagine, activate, and validate your business strategy
    • Mapping out your customer journey
    • Best practices for contact organization, segmentation, and personalization
    • Campaign design and strategy
    • Using automations to optimize business processes
    • Connecting ActiveCampaign to your broader business strategy
    • And more — all tailored to your use case

  • Step 4: Train with Your Team

    Spend a half day or full day in an immersive, interactive virtual training session designed specifically for your team. Expect real strategy, real conversations, and real outcomes.

Training Packages

Half day training
Full day training

Half day training

$2,000 USD
Best for teams looking to level up on focused topics in a shorter format.

Your training curriculum is built around your needs, but topics can include:

  • Leveraging Active Intelligence to efficiently imagine, activate, and validate your business strategy
  • Mapping out your customer journey
  • Best practices for contact organization, segmentation, and personalization
  • Campaign design and strategy
  • Using automations to optimize business processes
  • Connecting ActiveCampaign to your broader business strategy
  • And more — all tailored to your use case

  • Free consultation call

  • 1-hour Zoom kickoff call

  • 4-hour virtual training session

  • Customized training materials

Full day training

$3,000 USD
Best for larger teams or organizations looking for a comprehensive, deep-dive training experience.

Your training curriculum is built around your needs, but topics can include:

  • Leveraging Active Intelligence to efficiently imagine, activate, and validate your business strategy
  • Mapping out your customer journey
  • Best practices for contact organization, segmentation, and personalization
  • Campaign design and strategy
  • Using automations to optimize business processes
  • Connecting ActiveCampaign to your broader business strategy
  • And more — all tailored to your use case

  • Free consultation call

  • 1-hour Zoom kickoff call

  • 30-minute planning call

  • 8-hour virtual training session

  • Customized training materials

  • 1-hour follow-up call

Is Custom Training right for me?

Not the best fit
Right fit for Custom Training

Custom Training may not be the best fit

Select a scenario on the right to learn more.

  • Still setting up in the platform

  • On the Starter or Plus plan

  • Looking for help with a one-off technical question

  • Having trouble reaching your support or onboarding rep

Custom Training is a great fit

Select a scenario on the right to learn more.

  • A team on the Professional or Enterprise plan

  • Team alignment on business goals

  • Ready to move beyond the basics

  • Personalized use case

Ready to learn?

Not sure what package is right for you and your business, or are you looking for more customized training options? You can schedule a free 30-minute consultation with a training expert to get personalized recommendations before you sign up!

The experience we had during our personalized training session was amazing. This is something each company using Active Campaign should consider.
They were super fluid with meeting our team's needs and problems throughout the training. They just met us where we were at, which is what was most valuable.
This was very eye opening. I was so happy to have this custom training and the option to have things made more clear to how our business operates and needs
Ultimately, the reason this training felt effective, is because of [the trainer's] capacity for honing in. They stay focused without being rigid, and flexible without losing the plot.

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
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