Author: New Book Promotion on Facebook Custom Audiences


You've written a book! You might be wondering:

- How to promote a book on social media
- How to promote a book on Facebook
- How to target book readers on Facebook
- How to create Facebook ads for authors
- What do successful Facebook ads for novels look like?

With the "Author: New Book Promotion on Facebook Custom Audiences" automation recipe, you can advertise a book on facebook to your email subscribers, and use that custom audiences to create a lookalike audience to target more potential readers!

Before importing this automation recipe into your ActiveCampaign account, set up the ActiveCampaign - Facebook Custom Audiences integration.

Here's how the automation recipe works:

1. The automation is triggered whenever a new contact subscribes to your master list
2. As soon as a new contact subscribes, the automation adds that contact to your Facebook Custom Audience (in our example, we have named the custom audience, "New Book Announcement and Pre-Order")
3. The automation ends.

If you're looking to expand your Facebook audience beyond your email subscribers, you can create a "Lookalike Audience" using your "Facebook Custom Audience" to target other readers on the social media platform that share qualities with your current audience.

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