Bonjoro video: Convert inbound leads by sending a personal video


Do you drive leads into your funnel but struggle to convert them into paying customers?

This recipe lets you send quick personalised videos to new leads so you can stand out versus the competition, and drive them to take the next steps towards the sale.

In this automation, whenever a new lead adds their details to a lead form, or is added to your new leads list in your ActiveCampaign account, it will trigger a Bonjoro task for you to record them a video. If you track new leads in a different way, adjust this trigger accordingly.

Use your video to welcome them by name, show that you understand their business challenge, and explain how you can help them solve it.

You can add a call to action on your Bonjoro video to drive the next step from your lead; whether that's booking a demo, hopping on a call, or something else that will lead them to success.

Here's a great example video:

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