ACTIVECAMPAIGN VS. MAILERLITE
Use Sophisticated Segmentation To Send The Right Messaging To The Right People
Improve your overall marketing strategy with features like a user-friendly interface, robust automation, advanced personalization, and deep CRM functionality. Review these two leading marketing software solutions and find the perfect fit for your needs.
ActiveCampaign
Advanced Segmentation
Personalization
Advanced Automation
Comprehensive CRM
MailerLite
Marketing Automation
Segmentation
Landing Page Templates
Powerful personalization to create stronger customer relationships
- Robust dynamic content options for personalized messaging
- Behavior-based automation triggers for highly targeted campaigns
- Comprehensive CRM integration for effective segmentation
- Advanced lead scoring and tagging functionality
- Deep analytics for data-driven personalization
Use sophisticated segmentation and personalization to create a one of a kind customer experience
Supercharge your marketing campaigns with advanced segmentation functionality that enables you to create highly tailored audience segments. Target and engage customers based on their actions and preferences in order to foster more relevant and impactful communications, drive increased engagement and ultimately, boost your conversions.
Boost customer engagement through precise personalization
Take advantage of features liks personalization, behavior-based triggers, and advanced segmentation in order to deliver tailored messages that resonate with your audience and foster a deeper connection with each customer.
Feature
ActiveCampaign's Plus Plan
MailerLite's Advanced Plan
PERSONALIZATION
Advanced Segmentation
Streamline how you filter contacts and test your campaigns by using conditions that allow for different combinations of collected data.
Site and Event Tracking
Track website activity and custom events for personalized targeting and triggering automation.
Customizable Templates
Choose from a library of email templates and customize them with a drag-and-drop editor.
Predictive Sending
Optimize email delivery times based on individual recipient behavior, increasing open rates.
One-on-one Email Personalization
Personalize messaging by inserting custom fields and CRM data directly into your emails.
Automation
Advanced Automation
Create automations with conditional logic.
Behavioral-Based Triggers
Trigger automations based on specific customer actions, enabling highly personalized campaigns.
SMS Marketing Automation
Engage with customers through text messages.
Split Testing
Run A/B tests on your email campaigns to optimize performance and drive better results.
CRM
Deep Contact Management
Manage contacts, track customer interactions, and nurture leads all within the CRM.
Robust CRM
A central hub for storing, organizing, and incorporating customer data to manage customer relationships and sales pipelines.
Lead Scoring
Prioritize and segment leads based on their engagement level and likelihood of conversion.
Pipeline Management
Track and manage deals efficiently using a suite of sales automation features.
Personalization Based on CRM Data
Create one-on-one email personalization based on each customer's CRM data.
INTEGRATIONS
API Connection
Utilize an extensive API for custom integrations and development.
Webhooks
Connect webhooks for real-time data updates and notifications.
E-commerce Integrations
Integrate popular e-commerce platforms to save time and streamline the fulfillment process.
How ActiveCampaign wins over MailerLite
Multi-channel messaging
Use email, SMS, Facebook Custom Audiences, and more to reach your contacts where they are.
A/B testing
Test emails—or entire automation workflows—to find what works and what doesn't for your subscriber lists.
Date-based automation
Trigger automations when you update content and automatically follow up with your target audience.
Goals & goals reporting
Measure your efforts and optimize your funnel to get the most out of your automation tool.
Contact & lead scoring
Understand email subscribers engagement, identify their interests, and send them what you know they'll love.
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.