Want better results? Ask Active Intelligence
When an autonomous platform handles the busywork, you win back time to win more deals. ActiveCampaign’s CRM unifies your sales and marketing, giving you the insight you need to drive more revenue.
video showing a graph produced in ActiveCampaign
Accelerate your results with a comprehensive view of campaign performance
Tie every activity to a business goal
Business Goals tracks campaigns, automations, and forms against outcomes like increased submissions or engagement, giving real-time progress and recommendations to stay on track.
Get clear answers, not more data
Active Intelligence is a conversational workspace that turns raw data into clear direction. Instead of digging through dashboards, you can simply ask questions and get instant summaries, visualizations, and actionable next steps.
Product spotlight
Multi-channel campaign reporting
Your time is too valuable for spreadsheets and static reports. ActiveCampaign delivers detailed analytics for every email, SMS, and WhatsApp campaign so you know what resonates with your audience. Track performance, optimize journeys, test content, and benchmark against your industry to keep improving results.
Everything you need to convert more leads and grow revenue
Active Intelligence
Quickly get answers to specific questions about your campaigns, KPIs, and performance metrics just by typing in a prompt.
Campaign Performance
See how individual email, SMS, and WhatsApp campaigns are performing with detailed reports on engagement, unsubscribes, clicks, opens, and more.
Business Goals
Measure your progress on reaching what matters most to your business.
Split Testing
Go beyond A/B testing by comparing the performance of up to five options.
Win Probability
Predict new business wins and losses and use your time wisely by focusing on the opportunities that are most likely to close.
Sales Pipeline Reports
Get a visual summary of your sales pipeline and track deal stages.
BotSense
Ensure data accuracy and trust by filtering out unreliable metrics and click fraud, empowering confident decision-making and analytics.
Custom Reports
Analyze information and answer the specific questions that you have.
Contact Performance
View engagement, lead scores, and activity history for every contact.
Automation Reports
Get performance statistics for each automation and all automations in aggregate.
Attribution Reporting
See which campaigns and touchpoints are driving conversions and revenue.
Industry Benchmark Reporting
See how your campaigns perform relative to industry standards.
Customer Stories
Real customers, real results
“ActiveCampaign removed the data siloes we were experiencing”
“We had grown over 15 years, and the data was spread across Mailchimp and in the CRM. It wasn’t integrated. ActiveCampaign allowed us to see the big picture where all of our customers are on their journey, as well as seeing the granular details of how they are interacting with our marketing content.”
– Luke Davies, Marketing Executive, McCrindle“Great Email Marketing Tool for Growing Businesses”
“The reporting dashboard gives me clear insights into what's working and what isn't, helping me continuously improve my strategy. The drip campaign functionality is outstanding.”
– A.D., Director of Marketing, G2 review“ActiveCampaign is THE tool”
“The reporting is also super clear, which helps me quickly see what’s working and what needs adjusting. You can tag and segment in so many ways, which is a game-changer if you’re trying to send targeted, relevant content.”
– Curtis D., Communications Manager, G2 review“Best Way To Manage Client Report For Your Marketing Agency”
“We needed a way to streamline reporting for clients and automate a lot of that process. We found ActiveCampaign, and they do all that and more. The big draw was the custom dashboard you can create for each client to be unique and tailored to them.”
– Feraud O., Owner & Marketing Director, G2 review“ActiveCampaign is the heart of my email marketing for me!”
“I can see exactly which strategies work and where I can optimize. Additionally, the support offers great service and is always there when you have questions. ActiveCampaign is not just an email marketing tool, but a real game changer that helps me build and strengthen my customer relationships sustainably.”
– Angelina M., Email Marketing Specialist, G2 review“Marketing automation and CRM for multichannel campaigns”
“Reporting and analytics: Multi-touch attribution and detailed reporting dashboards offer visibility into campaign performance, customer journeys, and ROI validation.”
– Luca P., CTO, Growth Marketer, G2 review
FAQs
How is ActiveCampaign’s analytics and reporting different from what I already use (e.g., Google Analytics)?
Tools like Google Analytics are great for tracking website traffic and behavior, but they don’t connect those actions to individual contacts and their journeys.
ActiveCampaign’s Analytics and Reporting goes beyond that by providing cross-channel insights that tie specific actions to specific people. For example, you can see how an individual contact moved from clicking on an email to visiting a landing page, to making a purchase, and then entering a follow-up automation. This gives you a complete, person-centric view of your marketing performance across email, SMS, WhatsApp, your website, and more. As a result, you’ll be able to focus on optimizations and have a much clearer picture of what’s working.
Can I customize my dashboards and reports to fit my specific business goals?
Yes, you can customize your dashboards in ActiveCampaign’s reporting suite. For example, you can create a custom report that tracks the revenue generated from a specific email campaign or view a custom dashboard that shows the performance of your forms and landing pages in one place. This flexibility allows you to focus on the metrics that matter most for your business.
Metrics that you can report on using ActiveCampaign’s Analytics & Reporting include campaign and email engagement (e.g., open rates and click-through rates), website activity, sales pipelines, form completions, conversions, deals won, attribution, split test email results, 1:1 email responses, and more.
What kind of insights can I expect to gain from using this analytics platform?
- Goal-based insights: See how your marketing efforts directly contribute to business goals, like increasing form submissions, driving engagement, or creating revenue. You’ll know exactly which campaigns and automations are working and which aren’t.
- Customer journey insights: Understand how your customers move through automation, from their first interaction through purchase. You can identify where people are dropping off, and pinpoint opportunities to improve follow-up and re-engage.
- Cross-channel insights: Get a complete view of a contact’s behavior across channels, including email, SMS, WhatsApp, your website, and more. You can see when they open an email, visit a specific page, and even click a link, all in one place.
- Content and campaign performance insights: Discover what content resonates most with your audience. You can analyze everything from subject lines, content, CTAs, and more, and gain comprehensive campaign reporting on metrics like open rates, click rates, and more. You’ll also be able to see how your campaigns compare to industry benchmarks.
What kind of data can I track?
You can track a wide range of data points, including email open rates, click-through rates, website visits, form submissions, purchases, and custom events. The data is tied to each contact so you can see a complete picture of their journey.
What’s the difference between ActiveCampaign’s reports and a simple dashboard?
Simple dashboards provide a static snapshot of data. ActiveCampaign’s analytics not only show you what happened, but also tie your marketing activities to specific business goals. This provides you with more than just data; you’ll get a self-optimizing funnel.
Can I export my reports from ActiveCampaign?
Yes, you can export most reports and dashboards for sharing with your team or clients.
What data sources does ActiveCampaign’s analytics & reporting integrate with?
ActiveCampaign integrates with a vast ecosystem of 950+ applications, including Shopify, Facebook, Salesforce, and Square. You can also leverage ActiveCampaign’s API to pull virtually any piece of contact, campaign, or deal data to an external database, giving you the flexibility to build sophisticated custom reports and dashboards.
How does Business Goals work, and what benefits does it provide?
Business Goals helps you align your marketing efforts to specific business outcomes. Instead of looking at individual campaign reports, you define a goal, like “increase form submissions” or “drive customer engagement,” and then link all of the related campaigns, automations, and forms to that goal.
The main benefits are:
- Real-time tracking. ActiveCampaign creates a single dashboard for you to view how all of your linked assets are performing against your goal in real-time.
- Faster decision-making. Make strategic adjustments in days, not weeks, with real-time visibility into what’s working and what needs attention.
How does Active Intelligence work, and what benefits does it provide?
Active Intelligence within ActiveCampaign helps you turn ideas into actionable insights. It makes building a report or dashboard as simple as asking a question in the conversational workspace (e.g., How are my recent campaigns doing compared to industry benchmarks?). You’ll get an instant summary, as well as actionable next steps (e.g., Here are specific recommendations to increase your open rates). As a result, you’ll save hours of manual work and analysis and jump right to “what’s next.”