Activate Takeaways: Consistent Growth with Automations

“If you set it and forget it, you will regret it.”Thus spoke Chris Davis, ActiveCampaign’s Director of Education, at...
6 years ago

Null Safety Through Kotlin Extension Functions

One of the major selling points about Kotlin is the ability to avoid the dreaded NullPointerException(NPE), also known as...
6 years ago

Activate Takeaways: Andy Crestodina on Semantic SEO

How can you rank in Google? Ranking in Google ultimately comes down to two factors. Authority Relevance How authoritative...
6 years ago

Mad Men Marketing Lessons: An Advertising Masterclass in One Episode

Even if you’ve never watched the show Mad Men, you’ve probably heard the phrase “It’s toasted.”“It’s toasted” features as...
6 years ago

7 Unconventional Leadership Techniques that Multiply Your Team’s Performance

Poor leadership can turn a team of A-players into an unmotivated mess. Great leadership can help the same group...
6 years ago

A Guide to A/B Testing

Marketing has been around for quite some time, but over the last couple of decades, it has been completely...
6 years ago

7 PR Skills You Need to Get Publicity

What if you could get people talking about you? Public relations can be a great way to generate buzz...
6 years ago

Announcing Automations Map: All Your Automations in a Single View

Marketing automation is at its most powerful when it goes beyond simple, linear drip campaigns. When you create a...
6 years ago

How to Write a Perfect Blog Post

There’s more content published today than could ever be read. Good content doesn’t get the same results that it...
6 years ago