Skip to content

Plain Text Email

Definition

A plain text email is an email that uses only text, without the use of images, links, graphics, HTML code, or formatting. Plain text emails often look like personal 1-to-1 communications, although most email clients support the inclusion of links and images.

Plain text emails work well with email clients that may be sensitive to HTML coded emails, or emails with many links and images in them. Because some email clients don't display some types of media (especially GIFs and videos), email marketers sometimes use plain text over more designed email templates.

How can you create a unique experience for each customer?

Ready to get started?

Try it free. No credit card required. Instant set-up.