Retargeting is a form of online advertising that serves your ads to people who are already on your contact list or have already visited your website. Retargeting is also called remarketing.
Pixel-based retargeting lets you display ads to anyone who visits your site. List-based retargeting displays ads only to people whose contact information you already have in your database.
Marketers often use retargeting as a way to re-engage people who were good candidates to become customers, but did not ultimately convert into paying customers. Retargeting strategies are often used because it is less expensive to reach an existing contact than it is to reach a new lead.
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