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Marketing Automation

Definition

Marketing automation is the use of software and technology to automate repetitive, manual marketing activities. Marketing automation is often used for activities like like email, advertising, and social media posts.

Marketing automation providers, at the most basic level, let you schedule a series of emails in order.

More advanced marketing automation providers will include additional features, like:

  • Branching automations
  • Segmentation within automations
  • Automations triggered by a wide variety of contact behavior
  • Testing automations against each other
  • Automations that trigger other automations
  • Automations that help coordinate internal processes
Automation

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