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Earned Media


Earned media is any media created about your business that was not paid for or created by you, and is hosted by a third party. Earned media's nickname is ""publicity"" or “free media.” Since you don’t create the content that produces earned media publicity, you do not own it.

Your brand earns media when people start talking about you (usually in a good way). According to Nielsen, earned media is the most trusted form of advertising available.

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