Franchise marketing made simple: All your essential business data in one platform

For most ACHQ customers, integrations available within ActiveCampaign’s ecosystem are included as part of your existing ActiveCampaign plan. However, some advanced integrations or features may require a separate subscription to the third-party application you’re connecting.

Yes, absolutely! ActiveCampaign provides comprehensive API documentation to help you build custom integrations.

You can sign up for a free sandbox account to experiment and access all their API documentation directly here.

If you have any specific questions about developing an integration, the ActiveCampaign Developer Relations team is happy to assist. You can reach them via email at devrel@activecampaign.com.

Here are several real-world examples of how businesses use Custom Objects and integrations with ACHQ:

1. Fitness Studio (Mindbody integration):

• Data stored: Class registrations, attendance history, membership tier
• What you can do: Send a ​“We miss you” campaign to members who haven’t attended in 14 days, or offer a free guest pass to platinum members who’ve attended 10+ classes this month

2. Retail Store (Square Loyalty integration):

• Data stored: Points balance, reward redemption history, purchase frequency
• What you can do: Automatically notify customers when they’re 50 points away from a free reward, or send VIP offers to customers with 500+ points

3. Service Business (Calendly integration):

• Data stored: Appointment type, booking frequency, no-show history
• What you can do: Send pre-appointment reminders with personalized prep instructions based on service type, or re-engagement campaigns to clients who haven’t booked in 90 days

4. Multi-Location Business (Square + SOCi integration):

• Data stored: Store visit frequency, location preferences, in-store vs online purchases
• What you can do: Send location-specific promotions based on past visit history, or cross-promote online ordering to frequent in-store shoppers

5. Sales Team (Salesforce integration):

• Data stored: Deal stage, opportunity value, sales rep owner
• What you can do: Trigger marketing nurture sequences based on deal stage changes, or alert sales reps when a lead engages with high-intent content

Most marketing platforms connect to tools like Square or Calendly, but they treat that data as read-only. You can see it, but you can’t act on it.

ActiveCampaign works differently. When you connect strategic integrations like Mindbody, Square, Square Loyalty, Calendly, Salesforce, and SOCi, your data flows into Custom Object records—giving you full control to segment, automate, and personalize based on that information.

What does that mean in practice?

Instead of just knowing someone booked an appointment, you can trigger campaigns based on:

• Which service they booked
• How often they book
• How much they spend per visit
• When their last appointment was

That’s the difference between basic integrations and strategic ones.

Custom Objects let you store and activate data that doesn’t fit into standard contact fields—like appointment history, membership tiers, loyalty points, class registrations, or purchase records.

Think of them as smart databases that connect directly to your automations. Once your integration data is in Custom Objects, you can:

✓ Segment contacts based on purchase behavior, appointment frequency, or membership status

✓ Trigger automations when someone hits a loyalty milestone or misses a scheduled class

✓ Personalize campaigns using real-time data from your connected tools

The result? Marketing that adapts to customer behavior automatically—not just what they click in your emails.

Learn more about Custom Objects →