Back to GlossaryDouble Opt-In
Definition
A double opt-in is a process where subscribers to an email list must verify their interest in signing up before being sent emails.
What is require double opt in after subscribing?
In a double opt-in process, subscribers submit a form and receive a confirmation email. Only once the confirmation email is received and clicked does the subscriber start receiving messages.
Should I use double opt in?
How does double opt-in work?
Is double opt-in required for GDPR?
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