What happens when marke­ting auto­ma­tion doesn’t require an admin

Salesforce Marketing Cloud is powerful, but complexity shouldn't cost you $15K+ a year in admin overhead. Get enterprise-grade marketing automation that your team can actually use.

✅ $15K+ annual savings
✅ 10+ hours saved weekly
✅ Zero consultants needed
✅ 3x faster campaign creation

The $80K/​year ques­tion nobody asks about Sales­force Marketing Cloud

Here's what we hear from Salesforce Marketing Cloud users:

  • Trapped by consultants

    Teams often find themselves hiring dedicated admins or external consultants just to run basic campaigns, as Salesforce's complexity creates bottlenecks instead of removing them.

    ❌️ $80-$150k+ in consultant fees, annually

    ❌️ Steep learning curve

    ❌️ Simple changes require technical assistance

  • Paying for shelf-ware

    Most teams use a fraction of the features they're paying for but can't unbundle—it's all or nothing.

    ❌️ $1,250/month minimum entry price

    ❌️ Features you might never use

    ❌️ Premium support costs extra

  • Locked into one ecosystem

    Every integration has to go through Salesforce's ecosystem. Teams lose the flexibility to use the best tools for each job—and end up compromising on what actually works.

    ❌️ Forced into Salesforce-only tools

    ❌️ Limited third-party integrations

    ❌️ Vendor lock-in by design

  • Still buil­ding campaigns manually

    AI is transforming marketing, but Salesforce Marketing Cloud still relies on complex manual workflows. Teams can find themselves spending hours on tasks that AI can handle in minutes.

    ❌️ No AI campaign generation

    ❌️ No natural language automation building

    ❌️ Manual optimization instead of predictive intelligence

Which plat­form saves you 10 hours every week?

You don't have to choose between power and usability. ActiveCampaign delivers enterprise-grade marketing automation without the complexity tax.

Salesforce Marketing Cloud
ActiveCampaign
1. AI Campaign Building
❌ Limited AI features
✅ Builds campaigns 3x faster with Active Intelligence
2. Predictive Intelligence
❌ Manual optimization
✅ Predictive Sending (17% higher CTR) and Predictive Content
3. Entry Price
❌ $1,250/month minimum
✅ Starting at ~$49/month with automation
4. Resources Required
❌ Dedicated admin or consultant often needed
✅ No technical resources required
5. Learning Curve
❌ Complex, steep learning curve
✅ Intuitive—62% cite ease of use as top reason for switching
6. Salesforce CRM Integration
✅ Native
✅ Native bidirectional sync—we're Salesforce partners
7. Total Integrations
❌ Limited, Salesforce-dependent
✅ 1,000+ integrations with best-of-breed tools
8. Email Deliverability
❌ Variable
✅ 94.2% deliverability—#1 rated by EmailToolTester
9. Onboarding
❌ Self-guided standard support
✅ Free onboarding for everyone
10. Support
❌ Premium support costs extra
✅ Free ongoing support from day one
⭐ 4.5/5 on G2 (14,500+ reviews) | 🏆 #1 Deli­vera­bi­lity | 🏆 G2 Best Software 2025

Keep your Sales­force CRM. Upgrade your marketing automation.

ActiveCampaign and Salesforce are valued partners. Together, you get seamless CRM integration with marketing automation that actually works for you.

  • Build campaigns 3x faster with AI

    Describe what you want in plain English and Active Intelligence creates multi-step automations, writes on-brand emails, and optimizes send times automatically. No more waiting for consultants—just tell the AI your goal and watch it work.

  • AI that learns from your data

    Predictive Sending delivers emails when each contact is most likely to open, driving ~40% higher revenue for ecommerce customers.

  • Land in the inbox, not spam

    ActiveCampaign's 94.2% email deliverability rate is 13% higher than the industry average and 93% of surveyed customers rank it superior to competitors.

  • Your Sales­force data, synced seamlessly

    Native bidirectional integration means all customer data flows between Salesforce CRM and ActiveCampaign. Everything including your lead scores, contact updates, and deal statuses stays in sync.

ActiveCampaign deli­vers results

  • 10 hours

    saved per week, or 520 hours per year

  • 83%

    of surveyed customers saw ROI within 12 months

  • 3x

    faster campaign creation with Active Intelligence

Frequently Asked Questions

Everything you need to know about switching from Salesforce to ActiveCampaign.

  • Do I have to give up Salesforce CRM?

    No, you can keep your Sales­force CRM. ActiveCampaign and Sales­force are part­ners, and our native inte­gra­tion provi­des seam­less bidi­rec­tional data sync between our two plat­forms. You can conti­nue using Sales­force for sales and CRM while gaining Active­Cam­pai­gn’s marke­ting auto­ma­tion capa­bi­li­ties and AI features, giving you the best of both worlds. 

  • How hard is the migra­tion from Sales­force Marketing Cloud?

    Most migra­ti­ons can be comple­ted in under 2 hours. We provide:

    • Free migra­tion support with every plan
    • Dedi­ca­ted migra­tion team for qualifying customers
    • Migra­tion of cont­acts, email templa­tes, forms, landing pages, and automations
    • Step-by-step walk­th­rough with a real person

    Most custo­mers are fully opera­tio­nal within 1–2 weeks.

  • How much will I actually save?

    Sales­force Marke­ting Cloud starts at $1,250/month before consul­tant fees, premium support, or admin salaries.

    With ActiveCampaign:

    • Pricing starts at ~$49/​month for accounts with fewer than 1,000 contacts
    • No consul­tant required—our plat­form is intui­tive and does not require technical knowledge
    • Free perso­na­li­zed support included (not a premium add-on)
    • No dedi­ca­ted admin required

    When facto­ring in total cost of owner­ship, custo­mers can save $15,000+ annu­ally by switching.

  • Is ActiveCampaign enterprise-ready?

    Yes. ActiveCampaign handles cont­acts with enter­prise-grade secu­rity, relia­bi­lity, and scale. Our custo­mers range from 1‑person start­ups to enter­pri­ses with hundreds of employees.

    Enter­prise capabilities include:

    • Indus­try-leading 94.2% email deliverability
    • 1,000+ inte­gra­ti­ons compared to Sales­force’s limited ecosystem 
    • Dedi­ca­ted support without premium pricing
    • Native Sales­force CRM integration
    • AI-powered auto­ma­tion at scale

    ActiveCampaign offers enter­prise capa­bi­li­ties without the enter­prise comple­xity, giving your team time to spend on marke­ting instead of managing software.

  • What AI tools are included in ActiveCampaign?

    ActiveCampaign offers one of the most compre­hen­sive AI tool­sets in marke­ting auto­ma­tion, desi­gned to help you create, opti­mize, and scale your campaigns faster and more effectively.

    ActiveCampaign’s AI can help you write emails faster, opti­mize when they’re sent, stay on-brand, and scale your efforts without adding head­count. It’s desi­gned to stream­line execu­tion while deli­ve­ring better results.

    You don’t need to be tech-savvy to use the AI tools. ActiveCampaign’s AI tools are desi­gned to inte­grate seam­lessly into the tools and work­flows you already use — no coding or tech­ni­cal exper­tise requi­red. What sets us apart is that you’ll always know when you’re using AI: look for the sparkle icon, which high­lights when an action, recom­men­da­tion, or content block is powered by AI. Plus, our AI features come with step-by-step in-app guidance speci­fic to each feature, so you can confi­dently apply AI to your marke­ting without needing to figure it out on your own.

    Here’s a snapshot of what’s included:

    Active Intel­li­gence (our AI platform)

    • Ask ques­ti­ons in plain language, get instant answers
    • AI builds campaigns for you based on your goals
    • Learns from your data to optimize performance
    • Real-time insights and recommendations

    AI tools included: 

    1. AI Actions Library
    2. Email Perfor­mance in Automations
    3. AI Campaign Calendar
    4. AI-Suggested Segments
    5. AI Campaign Builder
    6. AI Brand Kit
    7. AI Image Generation
    8. AI Content Generation
    9. AI-Suggested Goals and Campaigns
    10. AI Predic­tive Sending
    11. AI-Suggested Auto­ma­ti­ons
    12. AI SMS Builder
    13. AI Trans­la­ti­ons
    14. AI Custom Agent (Prompt Block)
    15. New Auto­ma­tion Canvas
    16. Suggested Actions
    17. Busi­ness Goals Dashboard
    18. And more… 

    Look for the ✨ sparkle icon to know when you’re using AI. 

    Learn more about Active Intelligence →

  • What about report­ing and analytics?

    ActiveCampaign provi­des clear, actionable report­ing desi­gned for market­ers to under­stand and act on imme­dia­tely without requi­ring a consul­tant to inter­pret the data.

    Features include:

    • Real-time dash­boards (no manual data exports)
    • AI-powered insights with Active Intelligence
    • Campaign, auto­ma­tion, and deal performance reporting
    • Inte­gra­tion with your prefer­red analy­tics tools if you need deeper analysis
  • How do I get started?

    Sign up to start a free trial. Once you’re set up, our team will be in touch to help you get the most out of ActiveCampaign. 

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