ACTIVECAMPAIGN VS. FLODESK
Unleash Your Marketing Potential
Don’t guess at which email marketing solution will be right for your business. Choose the platform that unlocks your business’ true potential and offers it all, from stunning design templates to powerful automation to advanced segmentation.
ActiveCampaign
Email Marketing
Advanced Automation
Personalization
Lead Scoring
Flodesk
Email Marketing
Basic Analytics
Robust marketing automation workflows for seamless customer interaction
- Comprehensive workflow builder for creating intricate, personalized customer journeys
- Conditional logic and triggers to automate actions based on customer behavior and engagement
- Dynamic content capabilities to deliver tailored messages and offers
- Seamless integration with e-commerce platforms for automated sales and follow-ups
- Advanced lead scoring and tagging functionality for efficient lead nurturing
Create a highly tailored customer experience by using personalization functionality for every campaign
Dynamically customize email content, subject lines, and even landing pages based on individual customer data and behavior in order to create targeted, relevant messages that resonate with your audience.
Unlock your marketing potential
Take advantage of a range of features including advanced automation workflows, personalized customer experiences, and deep analytics and reporting for tracking campaign performance.
Feature
ActiveCampaign's Plus Plan
Flodesk's Everything Plan
Automation
Behavioral-Based Triggers
Trigger automations based on specific customer actions, enabling highly targeted campaigns.
SMS Marketing Automation
Engage with customers through text messages.
Visual Automation Builder
Create and design detailed email sequences using automation for your marketing campaigns.
Advanced Automation
Create automations with conditional logic and split testing.
Split Automations
Use If/then logic to give customized experiences without creating dozens of automations.
PERSONALIZATION
Customizable Templates
Choose from a library of email templates and customize them to your needs.
Predictive Sending
Optimizes email delivery times based on individual recipient behavior, increasing open rates and engagement.
Personalization Tags
Use personalization tags and merge fields to customize each customer's experience.
Advanced Segmentation
Streamline how you filter contacts and test your campaigns by using conditions that allow for different combinations of collected data.
Site and Event Tracking
Tracks website activity and custom events, providing valuable insights for personalized targeting and triggering automation.
CRM
Robust CRM
A central hub for storing, organizing, and incorporating customer data to manage customer relationships and sales pipelines.
Deep Contact Management
Manage contacts, track customer interactions, and nurture leads all within the CRM.
Sales Reporting
Track the performance of individual members of your team and your sales funnel.
Pipeline Management
Track and manage deals efficiently using a suite of sales automation features.
Lead Scoring
Prioritize and segment leads based on their engagement level and likelihood of conversion.
INTEGRATIONS
Extensive API
Utilize an extensive API for custom integrations and development.
App Integrations
Integrate various apps and platforms into the tool (e.g., Shopify, WordPress, Salesforce)
Deep Integrations
Create a seamless workflow with extensive app and platform integrations.
Webhooks
Connect webhooks for real-time data updates and notifications.
How ActiveCampaign wins over Flodesk
Multi-channel messaging
Use email, SMS, Facebook Custom Audiences, and more to reach your contacts where they are.
A/B testing
Test emails—or entire automation workflows—to find what works and what doesn't for your subscriber lists.
Date-based automation
Trigger automations when you update content and automatically follow up with your target audience.
Goals & goals reporting
Measure your efforts and optimize your funnel to get the most out of your automation tool.
Contact & lead scoring
Understand email subscribers engagement, identify their interests, and send them what you know they'll love.
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.