Back to Glossary

Lifetime Value

Definition

Lifetime value (LTV, or customer lifetime value) measures how valuable a customer is to your business. Lifetime value is a prediction of the monetary value of a customer’s entire future relationship with a business, and it can help create a budget for acquiring customers based on a customer’s revenue potential.

How do you calculate lifetime value?

What is the LTV formula?

How do you maximize customer lifetime value?

How can you create a unique experience for each customer?

Ready to get started?

Try it free. No credit card required. Instant set-up.