Note: ActiveCampaign now offers a direct integration with Salesforce.
It’s a wonderful time to be a digital marketer. Open APIs and an unprecedented emphasis on integration have made it so we can combine our favorite apps to create a super platform.
We might use Gmail to communicate with our clients, SalesForce to manage our sales process, and ActiveCampaign for our email marketing and marketing automation. We can patch together “best of breed” tools to build our ideal workflow.
This is great, but contact record keeping has become a nightmare.
Our contact’s information is spread across platforms with specialized purposes so keeping them in sync has either not happened (leading to all kinds of mistakes and missed opportunities) or we go through a tedious process of manually updating however many platforms (an expensive waste of time).
PieSync was created specifically to handle this problem. With PieSync, you could add a contact to your Google Contacts and have them automatically added to an ActiveCampaign list. Or, you could change their email address in SalesForce and have it automatically updated in ActiveCampaign.
PieSync does one-way syncing, two-way syncing, and you can customize the syncing (for instance, you can specify that only a certain group of contacts should be synced to ActiveCampaign). It will do big syncs (like adding groups of contacts to another platform) and little syncs (like changing the spelling of a contact’s last name). It does all this instantly while running in the background.
You wouldn’t know it was doing anything except that it produces beautiful charts to prove the work it has done for you.
This means your contacts information will always be up-to-date. You’ll spend more time on productive sales and marketing tasks and less time editing the same data over and over. You’ll make fewer mistakes because you’ll only have to do an update once and it will instantly, automatically propagate throughout your ecosystem of tools.
PieSync is constantly releasing new integrations. They support dozens of apps, including:
- Follow Up Boss
- Capsule Crm
- Google Contacts
If you’ve struggled with keeping your contact’s data in sync across platforms, give PieSync a shot—they offer a no-rish two-week free trial.