Marketing automation software that scales with your SaaS products
Reduce your churn, bring in more users, and grow your revenue with relevant automated marketing experiences.
Take your tech business to the next stage
Marketing automation helps you onboard and expand existing customers at the same time as you nurture and convert new ones.
With personalized marketing for every customer, you can help users get more value out of your products. Use relevant automated workflows to increase feature adoption, cut down on churn, and increase your bottom line.
Track events across your website and apps
Capture in-app events
What are users doing in your app? Track in-app events and use them to trigger messages that help people get the most out of your product.
Guide your leads down the funnel
Get a top-down view of the customer buying experience across your website, so you can remove conversion bottlenecks and create more engaging user journeys.
Effortlessly manage your pipeline
Build and nurture relationships
Use our CRM keep track of how your customers are engaging with your campaigns. Use AI-powered sentiment analysis to understand their decision making and create targeted campaigns that win them over.
Monitor customer health
Looking to reduce customer churn? Use lead scoring and pipeline stages to identify the customers that need your attention.
Automate based on what matters to your audience
Focus on engagement, not tasks
By automating manual processes behind the scenes, you give your team the time they need to deliver a personal, relationship-building experience.
Adapt to user actions
Trigger email or omnichannel messages based on customer health, feature adoption, and hundreds of other factors.
Drive more relevant content to the right people
Deliver personalized experiences
Use tags and segmentation data to target the right customer at the right time, with the right content.
Predict what your users want to see
With our natural language processing model, you can leverage click and engagement metrics to automatically serve up the most relevant content, images, or CTAs.
All you need to grow your tech business
Start building best-in-class marketing experiences today.
- Email automation
- Tracking & reporting
- Personalization
- Split testing
- Segmentation
- CRM & 1:1 email
- SMS campaigns
- Generative AI
- Drag-and-drop designer
- Forms & landing pages
- Conditional & predictive content
- AI-powered automation builder
Take your tech business to the next stage
Marketing automation helps you onboard and expand existing customers at the same time as you nurture and convert new ones.
With personalized marketing for every customer, you can help users get more value out of your products. Use relevant automated workflows to increase feature adoption, cut down on churn, and increase your bottom line.
Connect & automate your entire MarTech stack
Control all your essential marketing tools from one platform. ActiveCampaign’s app marketplace lets you add over 900 integrations with just a few clicks–so you can extend your campaigns and power your marketing with all your audience data.
Discover how Motrain drives trial conversions by 120% with personalization
Education gamification platform Motrain uses personalized outreach to nurture customers through the trial period. The result? Increased conversions and up to 15 hours saved per week.
120
%
Increase in conversion rate
We’re tracking trials started and trial conversions, and right now we’re converting at over 20%. Before ActiveCampaign, we were converting less than 10%.
FAQs
Frequently asked questions
How does ActiveCampaign help SaaS companies reduce customer churn?
ActiveCampaign empowers SaaS companies to reduce churn by automating proactive retention workflows based on real user behavior. The platform can identify at-risk customers through usage patterns and trigger timely, personalized outreach—such as re-engagement messages, renewal reminders, or targeted offers—before users disengage. By combining lifecycle segmentation, lead scoring, and automated customer health monitoring, ActiveCampaign enables SaaS teams to address churn risks early and scale customer success without manual effort.
Can I automate user onboarding and feature adoption workflows with ActiveCampaign?
Yes, ActiveCampaign allows you to automate onboarding and feature adoption journeys that adapt to each user’s actions and needs. You can trigger onboarding sequences based on sign-up source, plan type, or in-app behavior, and deliver contextual education or reminders through email, SMS, or in-app-style messaging. This ensures users reach key milestones quickly and helps drive higher activation and adoption rates.
What types of in-app events can be tracked and used to trigger automated messages in ActiveCampaign?
ActiveCampaign enables you to track a wide range of in-app events, such as sign-ups, feature usage, plan upgrades, inactivity, or reaching specific milestones. These events can be used as triggers for automated messages, allowing you to send onboarding tips, feature announcements, or re-engagement nudges at exactly the right moment. This event-driven automation ensures your communications are always relevant and timely.
How quickly can a SaaS company get started with ActiveCampaign, and what onboarding resources are available?
SaaS companies can get started with ActiveCampaign in just a few days, thanks to intuitive setup, free migration services, and personalized onboarding sessions with automation experts. Every plan includes 1:1 coaching, a robust help center, and access to a library of automation templates, ensuring teams can launch effective campaigns and workflows quickly and confidently.
What security measures does ActiveCampaign have in place to protect SaaS user data?
ActiveCampaign employs robust security measures, including data encryption, secure data centers, regular audits, and compliance with industry standards to protect user data. The platform is designed to ensure privacy, maintain data integrity, and give SaaS companies confidence that customer information is safe and handled responsibly.
