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Email Segmentation

Send people exactly what they want to see

Without segmentation, nothing works as well as it should

Some people open your emails. Some people click on them. But doesn’t it seem like those numbers could be a bit higher?

Without segmentation…
  • You send the same emails to everyone
  • Some people click and some wonder why you’re emailing them
  • Your email marketing feels like a lot of work for a little reward
With segmentation…
  • You send each contact what they want to see
  • People engage because you give them the right information
  • Your marketing feels more personal (and gets better results)

Send what people want to see

Try it free. No credit card required. Instant set-up.

Increased our revenues by over 150% in the last 12 months

“The automations have enabled me to get more engagement with my subscribers. My targeting is much better and this has enabled us to increase our revenues by over 150% in the last 12 months.”

— Deji DJ S., 5-star G2 Crowd review

Tags let you group, sort, send, and automate

“Segmentation” is a big word. “Tag” isn’t. When you use tags to segment, it’s as easy as attaching a sticky note to your contacts. After you add a tag, it never falls off—and you can target that specific contact forever.

Did you know? You can add tags automatically.

When contacts visit your website or click on links in your emails, they show you what they care about. You can automatically add a tag any time your contact acts—and then send them content based on their interests.

Change up your email content based on tags

Tags let you send one email—with different, conditional content. Use tags to swap out sections of text or images so that each contact sees exactly what they’re interested in.

How can you segment your audience?

Different groups of people care about different things. So speak to them differently. Tags, custom fields, and data collected within ActiveCampaign lets you create as many groups as you want.

  • Visits to your website
  • Contact with your sales team
  • Information in custom fields
  • Industry
  • Job function
  • Organization type
  • Personal interests
  • Quiz results
  • People who open your emails
  • People who click in your emails
  • Date subscribed
  • Geographic location
  • Customer lifetime value
  • Products purchased
  • Time since last purchase

Start segmenting your audience

Try it free. No credit card required. Instant setup.