Marketing automation that handles strategy, not just tasks
Most marketing automation solutions manage the tasks you set them. Our autonomous platform anticipates what your customers need next and guides your entire strategy to reach your goals.
Transform marketing goals into measurable impact
Personalize every experience at scale
AI agents personalize content, timing, and channels while uncovering high-value audiences you’d never find manually.
Build campaigns 3x faster with AI
Just describe your goals, and AI agents will build, optimize, and launch campaigns—no manual workflows required.
Integrate with over 950 apps
Seamlessly connect your CRM, ecommerce, and more with no manual syncing or complex setup required.
Insights that tell you exactly what to do next
Our Business Goals agent tracks progress and provides clear direction on performance, journeys, and strategy to turn data into decisions.
Active Intelligence
The autonomous era of automation is here
Active Intelligence constantly monitors customer behavior, engagement, and campaign performance to proactively adjust your strategies in real-time.
Our AI Action Library embeds real-time intelligence directly into any automation, personalizing journeys and analyzing sentiment with easy setup and no custom code. This intelligent layer turns reactive automation into predictive marketing that adapts alongside your business.
Prompt box showing Active Intelligence being used.
Spotlight: AI-Suggested Actions
Less workflow building, more revenue building
AI-Suggested Actions recommends complete marketing sequences based on billions of anonymized data points from businesses just like yours.
Each workflow launches automatically with the right messaging, timing, and next steps—turning your ideas into structured marketing campaigns without endless manual setup.
Spotlight: Split & Conditional Actions
Build branching paths that adapt to every customer
Create personalized journeys with split and conditional actions that automatically route contacts based on their behavior, preferences, and engagement—so every customer gets exactly what they need when they need it.
Everything you need for marketing automation success
AI Campaign Builder
Build entire marketing campaigns from simple, everyday-language prompts.
Predictive Sending optimization
Make sure each email lands when your audience is most likely to engage.
Cross-channel orchestration
Coordinate your campaigns across email, SMS, WhatsApp, social, and web channels.
Site & event tracking
Follow how your audience interacts with your website and find valuable ways to optimize.
AI-Suggested Segments
Leverage AI to manage your audience segments and uncover opportunities.
Pre-built AI Actions Library
Bring Active Intelligence into any automation workflow with AI Actions.
Business Goals tracking
Set marketing objectives and get automated progress tracking with clear next-step recommendations.
Advanced segmentation
Create precise audiences based on behavior and preferences to deliver personalized campaigns.
A powerful automaton builder
Build sophisticated and adaptable marketing workflows with split and branching paths.
Real-time analytics and reporting
Get valuable insights into your email campaign performance, with actionable next steps from Active Intelligence.
Behavioral triggers & automation
Send the right message at the perfect moment based on customer actions like clicks or purchases.
Marketing attribution
See exactly which campaigns and channels drive your best customers and generate real revenue.
Hear from our customers
Businesses like yours get real results with ActiveCampaign
“ActiveCampaign is a huge part of our ability to scale.”
“The time we save not having to rebuild automations every time we launch a new podcast I’d say is easily hundreds of hours.”
— Ian Faison, Co-Founder @ Caspian Studios“We have a 26% abandoned cart recovery rate.”
“Our goal is to develop that personal relationship with the customer. They trust that we really want to help them, to improve their listening experience and enjoyment. And ActiveCampaign is the key ingredient to keep us in contact with the customer…and to do it in a way that’s part of that personal relationship.”
— Mike Morrow, Owner @ Morrow Audio“I’m hitting $10k months. This is our best year yet.”
"It used to take me a week to do one email. Now, with AI, it’s three emails a week. It removed the hesitation to even start. I feel like the AI tools are my creative partners. Just sitting down and clicking that button helps me go from hesitation to inspiration."
— Amy Chinitz, Founder @ Spark Joy New York
FAQs
How is autonomous marketing different from traditional marketing automation?
Traditional marketing automation requires you to build step-by-step workflows and constantly optimize campaigns manually. ActiveCampaign’s autonomous approach lets you describe your marketing goals in everyday language, and AI agents handle the strategy, execution, and optimization automatically. Instead of spending time configuring complex workflows, you focus on business objectives while AI agents coordinate campaigns across email, SMS, social, and WhatsApp based on billions of data points.
Do businesses like mine see results with autonomous marketing?
Thousands of businesses, from agencies to ecommerce stores to SaaS startups, use ActiveCampaign to save time and grow. Our customers typically see higher conversion rates, improved customer retention, and significant time savings—often freeing up 10+ hours per week from manual campaign building. Customers consistently report better email deliverability, more effective personalization, and the ability to execute sophisticated multi-channel strategies without needing dedicated technical resources.
How much does ActiveCampaign cost?
We offer packages starting at $15 per month, with pricing that scales based on your contact volume and feature needs. Every plan includes the core autonomous marketing capabilities and AI agents that make ActiveCampaign unique. We also provide a 14-day free trial with full platform access—no credit card required.
Is ActiveCampaign difficult to set up and use?
ActiveCampaign is designed to be intuitive rather than overwhelming. Every plan includes free 1:1 coaching with our experts who help align the platform with your specific goals and business model. We also provide free migration services to import your existing contacts, templates, segments, and campaigns. With our autonomous approach, you can launch sophisticated marketing campaigns within days rather than spending weeks learning complex systems.
How does migration from my current platform work?
Our migration specialists handle the technical details of moving your data, templates, and campaigns from your existing platform to ActiveCampaign at no additional cost. This includes importing contact lists, recreating key automations, and ensuring your email deliverability stays strong during the transition. Most migrations are completed within a few business days, and you’ll have dedicated support throughout the process.
How quickly will I see a return on my investment?
Most customers begin seeing improved results within the first month as AI agents start optimizing campaigns automatically. The autonomous features work immediately with your existing data, so there’s no lengthy setup period before you see benefits. Many businesses report measurable improvements in conversion rates and time savings within the first few weeks, with ROI becoming clear as campaigns continue to optimize and improve performance over time.
How does ActiveCampaign make setting up automations easy for new users?
Setting up automations in ActiveCampaign is simple thanks to its drag-and-drop builder, conversational AI workspace, and a library of prebuilt automation recipes. You can build an automated campaign from scratch in just a few clicks or describe your goal in plain language for AI to handle the setup. This approach removes complexity and empowers users of all experience levels to automate with confidence.
Can I build effective automations in ActiveCampaign without technical expertise?
Yes, you can build powerful automations in ActiveCampaign without technical expertise. The platform’s intuitive builder, AI-driven prompts, and ready-to-use templates make it easy to create sophisticated workflows—no coding required. Support is always available if you want to explore more advanced features.