Marketing Automation Tools

Free tools to help your business thrive
Free marketing tools that help you do better marketing (by ActiveCampaign)

Explore your free tools

We made you some tools – so you can stop focusing on little, nagging questions and spend more time on stuff you love.

Subject Line Generator

Great email subject lines get more people to pay attention to you. Let us give you some subject line ideas – or check out the guide to write your own.

Generate subject lines

Webinar Templates

Webinars are a great way to increase customer engagement and get new leads, but they take a lot of time. Use these templates to account for every detail.

Streamline your process

Black Friday Toolkit

This holiday season, generate more sales for your business with less stress. Save time and remove the guesswork with this free Black Friday Toolkit.

Bring on the holidays

Freelancer Resources

Want to offer your expertise as a freelancer? Or add more clients and grow your existing freelance business? Use these 12 free resources to tackle all the trickiest parts of freelance business.

Grow your freelance business

SaaS Homepage Audit Worksheet

How do you know if your homepage is working for you? Make the most of your homepage with this free homepage audit worksheet.

Audit your homepage

CRM Template

It can be a headache to get all of your leads organized. Start tracking your sales leads with this Excel and Google Sheets CRM.

Convert more leads

Calculate Cart Abandonment

How much money could you make, just by adding some simple abandoned cart emails? This calculator will tell you.

Calculate your ROI

Content Templates

Managing a content team is tricky and it can be difficult to tackle a content strategy. Use our free template to improve your content marketing workflow.

Improve your workflows

Social Media Calendar Template

Plan ahead what content to share, manage marketing campaigns, track deadlines, and build stronger relationships with your followers.

Build stronger relationships

Buyer Persona Template

Use this free template (+ 3 examples) as a guide to identify your ideal buyers and craft effective, targeted messages that lead to conversions.

Identify your target audience

No Generator

You’re a busy bee, and it can be hard to say no. We get it. That’s why, for April Fools, we brought you the first-ever no generator. For when you just need a new way to say no.

No generator

Sample Ecommerce Integration and Automation Starter Stack

This ecommerce starter pack includes ActiveCampaign’s top recommended ecommerce integrations, pre-built automations, and strategy tips that target the biggest opportunities for your business.

Level up your business

Email Automation Template Starter Pack

This email automation template starter pack includes 10 of ActiveCampaign's recommended pre-built automation recipes to get your business set up digitally.

Get Your (Free) Starter Pack

Pre-Written Email Copywriting Templates (Free Download)

Writer's block getting in your way? Craft emails that open hearts, minds, and wallets with these free email copywriting templates.

Elevate your emails today

6 Free Email Reply Templates That Save You Time (and Money!)

Feel like there's not enough time to respond to everything? Join us and together, we’ll save you time (and money) with these six free email reply templates.

Never Miss A Reply Again

Creating a sales sheet? Template + Guide

Create a sales sheet and reach out to prospective customers cold, nurture existing leads, and close deals like never before.

Get Your Sales Sheet Template

Free Marketing Strategy Template

Get your team aligned from the start with our marketing strategy templates. From setting goals to SWOT analysis, we have you covered.

Get Aligned Today

Customizable Google Sheets Calendar Templates

Create a Google Sheets Calendar and customize it to your needs quickly and easily with our calendar templates.

Build Your Dream Calendar

Consulting Proposal Template

Ready to offer your expertise as a consultant? This free consulting proposal template includes everything you need to get more of your ideal client to sign on the dotted line.

Get Your Template Now

Company Profile Template

Looking for a way to show the value of your business to potential customers, clients and investors? Our free company profile template includes everything you need to grow your business through a unified message.

Show Your Value Today

Creative Brief Template

When you work with agencies, freelancers, or your creative team, you need to give them the key info required to get great work done on time. We created this creative brief template — so that you can keep everyone on the page and get great work done when you need it.

Get Creative Today

Storytelling Template

How can you tell stories in your marketing? Instead of starting from scratch, use our templates filled with tried-and-true templates and frameworks to make your story great too.

Tell Your Story Today

Value Proposition Statement Template

What are you customers really buying from you? This value proposition statement template will give you step-by-step instructions to find your value proposition.

Download Your Template Today

Website Content Template

Can you write something compelling even if you aren’t a professional writer? Together, we’ll explore finding the interesting part and translating that into incredible website content with this free website content template.

Create Great Content Today

Email Sequence Templates

Explore scaling valuable, personal touches with these free email sequence templates.

Get Your (Free) Templates

Ecommerce Budget Template

Whether you’re tired of wondering where your money is going or want to make sure you never run out of product again, this ecommerce budget template is for you.

Start Your Budget Today

Abandoned Checkout Email Template

The goal of a smart abandoned checkout email series isn’t just to get an open and a click, but to remind them of the emotion they had behind the purchase they almost made.

Win Back Sales Today

Facebook Ad Copy Template

Explore the three core parts of every Facebook ad and put our ad copy to work with this free Facebook Ad copy template.

Draft Your Copy Today

Testimonial Template

Use our testimonial templates to make gathering and collecting positive feedback easier, allowing you more time to focus on featuring it.

Use Testimonials Today

Website Budget Template

Download this re-brandable website design budget and easily customize it in Microsoft Excel or Google Sheets to estimate the cost of a website design or redesign.

Budget For Your Site Today

Sales Goal Template

This sales goal template has been designed specifically to help you, and your entire team, align with where you’re currently at, where you want to be and how to get there together.

Set Your Sales Goals Today

Free Thank You Script

It’s important to build on your existing relationship and a thank you note is one way to keep the lines of communication open.

Show Your Thanks Today

Client Onboarding Checklist

First impressions last, so let’s start off on the right foot. Make sure you don’t miss a thing with this free onboarding checklist.

Onboard Your Clients Today

Follow Up Template

You’ll get 3 follow up email templates to customize and send to your past clients. Follow-up emails help re-open the conversation and explore new opportunities to work with them again!

Follow Up Today

Agenda Template

When you have a call, wouldn’t it be great to have everyone on the same page before it even starts? Start on the right foot with our Agenda Template!

Download our agenda template today!

Client Payment Tracker

Lost emails, multiple forms of payment, and differing payment terms between clients can become a nightmare. Let’s take care of all of that with this free client payment tracker.

Start tracking payments today!

Elevator Pitch Template

Join us and together, we’ll explore landing your ideal customers and clients with this free elevator pitch template.

Perfect your pitch today!

Facebook Giveaway Templates

Using a Facebook giveaway template is a quick and easy way to get your social media lead generation strategy off the ground. Download our templates!

Run the perfect giveaway today!

Lead Nurturing Email Templates

Together, we’ll explore creating personal, helpful touchpoints (at scale) with these free lead nurturing email templates.

Nurture Your Leads Today

Marketing Campaign Analysis Report Templates

Gain the abillity to visualize the value of your marketing campaigns and renew more clients with our marketing campaign analysis report templates.

Make Your Next Campaign A Success Today

Event ROI Report Template

Outline your key costs of running your event and increase the chance of getting your budget approved using our Event ROI Report Template

Show Your Event's Success Today

Price Increase Email Templates

If you want to quickly and effectively handle the delicate situation of raising your prices, you can’t afford to miss these price increase email templates.

Prepare Your Messaging Today

Case Study Template

Show the value and ease of your product using your own customers' words using a case study template.

Make Your Case Today

Intake Form Template

This post will show you how to create a client intake form – everything to include on it, where to use it, and tools to create it.

Create Your Form Today

Podcast Strategy Template

This free podcast strategy template includes everything you need to get more of your ideal listeners and guests

Plan Your Podcast Today

Google Order Form Template

Answer all your questions with our free Google order form template.

Create Your Form Today

Customer Onboarding Template

Get those hard-earned customers off to a strong start with this free customer onboarding template.

Onboard Your Customers Today

Communication Plan Template

When you need a plan to communicate across your company or to outside stakeholders, our communication plan template has you covered.

Start Communicating Today

Objection Handling Template

This client objection handling template shows you how to reply to 33 different objections you’ll likely encounter as you grow your business or sales career.

Overcome Objections Today

Advertising Tracking Template

Keep your advertising on course with this free advertising tracking template.

Start Tracking Today

Business Voicemail Script

Check out these free business voicemail scripts with over 20 scripts that you can implement today.

Record Your Message Today

Sales Process Template

Get even your most junior sales team members to close bigger deals with this free sales process template.

Build Your Process Today

Sales Commission Structure Template

This sales commission structure template gives you everything you need to know about roles to compensation.

Set Up Your Structure Today

Weekly Sales Report Template

In this template, you’ll be able to track, align and forecast your team around all of the metrics that matter.

Start Reporting Today

Sales Prospecting Letter Template

Use this template to put your best foot forward to prospective clients.

Download The Template Today

Template To Keep Track of Sales

A template to track sales that helps you scale your company as you grow.

Track Your Sales Today

Contact Tracking Template

Use our contact tracking template to keep notes and other important information about your clients.

Track Your Contacts Today

Google Docs eBook Template

Whether you’re creating your first ebook, or just looking for a fresh look, this free Google doc ebook template has you covered.

Design Your eBook Today

Facebook Advertising Plan Template

Eliminate the ever-rising CPC and CAC from Facebook ads with this proven Facebook advertising plan template.

Plan your advertising today

Social Media Analytics Report Template

Reduce overwhelm and prove the value of your social media marketing plan with this free social media analytics report template.

Analyze your results today

Product Sheet Template

A good product sheet will let your customers know all about your product and convince them of its worth. Save yourself hours of time with this free product sheet template.

Design your product sheet today

ROI Report Template

Whether you’re looking to project the ROI of a future marketing campaign or assess what you’re already doing, you won’t want to miss this free ROI report template.

Know your ROI today

Feedback Email Template

Whether requesting (or giving) feedback, this feedback email template can give you an idea of where to begin.

Start gathering feedback today

Outreach Email Templates

Have you ever tried sending someone an email but can't seem to find the right words to trigger a response? Worry no more with our outreach email templates.

Start your outreach today

Business Introduction Email Template

With the right business introduction email template and a few handy tips, you can avoid spam boxes.

Introduce yourself today

Email Template for Real Estate Leads

The right email template for real estate leads will help you share the right message at the right time.

Email your leads today

No Response Email Follow Up Template

Make sure that second email does get a response with this free no-response email follow up template.

Get responses today

SaaS Email Templates

Check out these free SaaS email templates to get started quickly and save time.

Email your clients today

Reconnecting With Old Clients Email Template

This free email template includes everything you need to know about reconnecting with old clients and how it can help you save a ton of time, money, and energy in the long run.

Reconnect Today

Refund Email Template

Use this highly effective refund template (that turns refund requests into repeat customers).

Create your refund email today

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