Build high-performing email campaigns that drive revenue
Use our intuitive design tools to build impactful, personalized, and consistent content and images that drive results across all your channels.
Bring your content ideas to life in minutes, not hours
Turn simple prompts into stunning emails and SMS messages
Start with just a sentence about your goals and watch AI build complete email campaigns, including subject lines, body content, and images. Get professional-quality emails that would normally take hours to create, ready in minutes.
An email designer anyone can use
Drag, drop, and design professional emails without any technical skills or design experience needed. Choose from hundreds of mobile-responsive templates or build your own from scratch.
Generate content and images with AI
Generate compelling copy and custom visuals that match your brand voice and drive real engagement. Every piece of content is optimized for your specific industry and customer behavior patterns.
Personalize your content for every customer
Active Intelligence automatically adapts your content based on customer preferences, past purchases, and engagement patterns. Every email feels like it was written specifically for each recipient, driving higher open rates and conversions.
Awards
A top-rated way to build email content
Independent review site emailtooltester tried out dozens of email marketing platforms and ranked ActiveCampaign their Best Email Marketing Tool in 2025. They highlighted how we make it easy to build professional emails, with AI tools that enhance your content creation workflow.
Active Intelligence
Stop guessing what works—let data guide your personalization
Get clear suggestions for personalized content, backed by billions of successful campaigns, to find proven frameworks. Test headlines, optimize send times, and tailor messages based on real customer behavior.
Our intelligent approach turns content creation from a creative guessing game into strategic optimization, where you get instant suggestions to make every message resonate better.
Product spotlight: Deliverability
Build beautiful emails, no design skills required
Email Designer combines drag-and-drop simplicity with AI content creation to build conversion-focused email campaigns without any design or coding expertise.
Start from pre-built layouts, edit one of our 250+ professional templates, or ask AI to generate content and images for you. It’s never been easier to make consistently great emails.
Product spotlight: AI Brand Kit
Import your brand from any website
AI Brand Kit automatically pulls your logos, fonts, colors, and visual elements directly from your website URL to build your email templates.
No more manually uploading assets or recreating brand guidelines—everything is instantly organized and ready to use across all your email campaigns.
Everything you need to create high-performing content
Professional templates, AI writing assistance, and content optimization tools to maximize your campaign results.
- Drag-and drop email designer
- 250+ templates
- AI image generation
- Personalization at scale
- Intelligent brand import
- Dynamic content
- AI Campaign Builder
- 950+ app integrations
- AI content generation
- Cross-channel consistency
- Landing pages
- Mobile optimization
Frequently Asked Questions
How does the AI Brand Kit work with my existing brand guidelines?
AI Brand Kit automatically extracts your logos, fonts, and colors from your website URL, then applies them consistently across all your email templates. You can also upload additional brand assets or adjust the AI’s suggestions to match your specific guidelines. Everything stays organized in one place for easy access across campaigns.
Can I customize the email templates that AI features create?
The Email Designer gives you complete creative control. Use AI-generated templates as starting points, then customize every element with our drag-and-drop editor. Change layouts, add your own images, adjust colors, and modify text freely. The AI suggestions speed up your workflow, but you’re always in the driver’s seat.
What types of content can the AI help me create?
AI Content Generator creates email sequences, subject lines, social media posts, SMS campaigns, and landing page copy. You can generate anything from welcome series and product announcements to re-engagement campaigns and seasonal promotions. Just describe your goals and target audience, and our AI agents handle the rest.
How much does it cost?
Our plans start at $15 per month and go up based on how many contacts you have and which features you need. Every plan comes with our core marketing automation tools that help your campaigns run themselves.
You can also try everything free for 14 days—no credit card required.
Is it complicated to set up?
Not at all. We designed ActiveCampaign to be straightforward, not confusing. Every paid plan includes free one-on-one help from our team to get you up and running based on your specific business needs. We’ll also move over all your existing contacts, email templates, and campaigns for free. Because our platform handles a lot of the work automatically, you can have marketing campaigns running in minutes instead of spending weeks figuring things out.
Can ActiveCampaign help me personalize my content?
Effective segmentation transforms generic messaging into personalized experiences that drive real results. With ActiveCampaign’s AI-Suggested Segments, you discover high-impact audiences you might not have thought to create—from likely repeat buyers to at-risk subscribers. Our platform automatically personalizes everything from images to offers based on individual customer data, while AI agents ensure every message feels relevant and timely. This level of personalization typically drives significantly higher engagement rates and stronger customer relationships compared to broad, one-size-fits-all campaigns.