ACTIVECAMPAIGN VS. GETRESPONSE
Marketing Automation That Wows
Choose the marketing automation software that will arm you with features to elevate your strategy. With features like pre-designed templates and advanced automation workflows, find the right fit for your business and take your campaigns to new heights.
ActiveCampaign
Personalization
Advanced Automation
Email Marketing
Deep CRM Integration
GetResponse
Marketing Automation
Segmentation
Advanced personalization options for highly tailored campaigns
- Robust dynamic content options for personalized messaging
- Behavior-based automation triggers for highly targeted campaigns
- Deep CRM integration for comprehensive customer data utilization
- Advanced lead scoring and nurturing for personalized engagement
- Advanced segmentation capabilities for precise audience targeting
Utilize advanced segmentation for precise audience targeting
Create highly tailored and targeted marketing campaigns, segment your audience based on factors like behavior, preferences, and demographics, and use powerful automation workflows to tie it all together. This level of precision ensures that each communication resonates with the right audience and improves conversion rates.
Plus, ActiveCampaign is #1 in email deliverability among competitors in Emailtooltester’s 2024 deliverability test, with an average deliverability rate of 89.6% If your emails aren’t landing in inboxes, your marketing efforts are going to waste. Choose a platform with solid deliverability.
Empower your team with precision and power
Choose the tool with advanced segmentation and automation that’ll help you engage and convert your primary audience, create impactful campaigns that resonate with your target market, and drive actionable results.
Feature
ActiveCampaign's Plus Plan
GetResponse's Automation Plan
PERSONALIZATION
Advanced Segmentation
Streamline how you filter contacts and test your campaigns by using conditions that allow for different combinations of collected data.
Predictive Sending
Optimize email delivery times based on individual recipient behavior, increasing open rates and engagement.
Personalization Tags
Use personalization tags and merge fields to customize each customer's experience.
Customizable Templates
Choose from a library of email templates and customize them to your needs.
Site and Event Tracking
Track website activity and custom events, providing valuable insights for personalized targeting and triggering automation.
Automation
Behavioral-Based Triggers
Trigger automations based on specific customer actions, enabling highly targeted campaigns.
Visual Automation Builder
Create and design detailed email sequences using automation for your marketing campaigns.
SMS Marketing Automation
Engage with customers through text messages.
Advanced Automation
Create automations with conditional logic and split testing.
Split Automations
Use If/then logic to give customized experiences without creating dozens of automations.
CRM
Robust CRM
A central hub for storing, organizing, and incorporating customer data to manage customer relationships and sales pipelines.
Lead Scoring
Prioritize and segment leads based on their engagement level and likelihood of conversion.
Deep Contact Management
Manage contacts, track customer interactions, and nurture leads all within the CRM.
Data-Based Email Personalization
Create one-on-one email personalization based on each customer's CRM data.
Pipeline Management
Track and manage deals efficiently using a suite of sales automation features.
INTEGRATIONS
App Integrations
Integrate various apps and platforms into the tool (e.g., Shopify, WordPress, Salesforce).
Webhooks
Connect webhooks for real-time data updates and notifications.
API Connection
Utilize an extensive API for custom integrations and development.
E-commerce Integrations
Integrate popular e-commerce platforms to save time and streamline the fulfillment process.
How ActiveCampaign wins over GetResponse
Multi-channel messaging
Use email, SMS, Facebook Custom Audiences, and more to reach your contacts where they are.
A/B testing
Test emails—or entire automation workflows—to find what works and what doesn't for your subscriber lists.
Date-based automation
Trigger automations when you update content and automatically follow up with your target audience.
Goals & goals reporting
Measure your efforts and optimize your funnel to get the most out of your automation tool.
Contact & lead scoring
Understand email subscribers engagement, identify their interests, and send them what you know they'll love.
Make it a hassle-free switch
Try ActiveCampaign for free
Instant set-up. No credit card required.