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Event Tracking

If you can’t see what people are doing, how will you follow up?

Every login, play, and click is information you can use to improve your marketing. Event tracking lets you see what people are doing in your app, membership site, website, or online portal.

Email Opened Come finish your video! 1 hour ago
Watched 75% of Video 1 1 day ago
Course 1 Started 2 days ago Site visited 2 days ago

Track more than just page views

Without event tracking, actions on your site go unnoticed. With event tracking, you can track video views, button clicks, orders, logins, and in-app behaviors. And then follow up.

Without event tracking:
With event tracking:

Try event tracking for free

Try it free. No credit card required. Instant set-up.

I LOVE the API and event tracking

“I LOVE the API, the e-commerce deep integration and the event tracking. I love the support and the active community engagement for support.”

— Gabe K., 5-star G2 Crowd review

Set up event tracking with a snip

Event tracking is easy to set up. Just add a small snippet of code (that we provide) to your website.

  • Create more effective automated campaigns
  • Make segments based on events you track
  • View a contact's full individual history
  • Send highly personalized campaigns and follow-ups

What events can you track?

Almost anything. Event tracking lets you define which actions get tracked. That means you can choose the events that make the most sense for your business.

Here are a few of the events you might track:

  • Contact watches 75% of a specific video
  • Contact clicked a button to claim a coupon
  • Contact completed Module 1 of an online course
  • Contact created their first asset in-app
  • Contact logged in to an online portal

Event tracking supports all of your other data

Event tracking on its own is cool. When that cool data combines with the rest of ActiveCampaign’s automation and tagging, it becomes downright frosty.


Quick responses can make or break a deal. Trigger automations the second an event is recorded.


New segments based on event tracking let you get even more personalized with your messages.


Stay in control. You can customize the behavior or action that you want to track within a particular page on your site or app.


Tags let you group your contacts based on the actions they take. Follow up automatically or create dynamic content based on event tracking tags.

See what actions people take

Try it free. No credit card required. Instant set-up.