Integrations

ActiveCampaign works with tools like Google Sheets to make reporting faster and more flexible. You can automatically send contact, deal, or campaign data into a live spreadsheet to build custom reports, track performance, or blend data with other business metrics without needing manual exports. Combined with analytics tools like Looker Studio or BigQuery, you get full visibility into your marketing performance.

No coding required. Most integrations connect in just a few clicks through our native connections or Zapier. Our AI Campaign Builder can even suggest which integrations to activate based on your business goals and existing tech stack. For Developers, we offer deeper API access, a low-code solution called App Studio, and webhook capabilities for custom client solutions.

Yes. ActiveCampaign supports most major integrations available in competitors, plus many specialized tools that competitors don’t offer. Our onboarding specialists can help migrate your current automations, contact lists, and more to ActiveCampaign, often improving efficiency through our AI automation capabilities. Most customers find they can reduce their tech stack while gaining more powerful cross-channel orchestration.

ActiveCampaign’s integrations allow you to create a unified customer view where you can combine email marketing, SMS, website tracking, WhatsApp Messaging, and more. 

You can trigger automations based on actions within connected apps—like a purchase in Shopify, a support ticket in Zendesk, or a call log in Salesforce. These triggers can instantly launch cross-channel campaigns. This is autonomous marketing in action: your systems work together without manual intervention.

Example: When someone browses your connected Shopify or Wix store, our AI can automatically trigger a personalized email sequence, schedule an SMS follow-up, and adjust your Facebook ad targeting—all from a single workflow. 

Our 1,000+ apps and integrations include many native integrations that work out of the box with pre-built features and require no development. The ActiveCampaign API provides unlimited flexibility for custom builds, allowing developers and agencies to create bespoke solutions for unique business needs. Both options leverage Active Intelligence to automate marketing decisions and execution across your connected tools.

Not at all. We prioritize a frictionless setup so you can focus on building your campaigns, not troubleshooting connections. For hundreds of popular tools, the connection process is typically a simple ​“connect” button or copy-and-paste of an API key, allowing you to get up and running in minutes. You don’t need to be a developer to link critical apps like your CRM, e‑commerce platform, or lead generation tools.

ActiveCampaign is designed to be the hub of your entire tech stack, even for unlisted or proprietary tools. You can use our comprehensive Developer Tools and API documentation to build your own custom connector. We also have a network of Certified Consultants available to help you build and implement integrations for unique systems, ensuring you can leverage ActiveCampaign’s power with any application your business relies on.