Your Database Isn’t Too Big. Your Segmentation Strategy Is Too Simple. (What Now?)

See how University at Albany rebuilt their email system from the ground up—fixing deliverability, scaling automations, and putting one person in control of 1,000+ contacts. Bob Pearson and Don Purdy share the exact workflows running right now, so you can steal them.

On the agenda:

On-demand. Click play to watch the full recording.
Length: 30 minutes

What we'll cover:

  • Why poor segmentation trains ISPs to filter your emails as spam—and how to fix it
  • The exact automations UAlbany uses to reach all 1,000 with precision
  • How smart segmentation proves relevance to email providers (not just readers)
  • How Active Intelligence turns campaign reporting into instant, actionable insights

Your hosts

  • Don Purdy

    Don Purdy is Director of the University at Albany's Executive MBA Program, overseeing recruiting, retention, and marketing. He built an enrollment engine using ActiveCampaign, combining segmentation, automation, and personalized email to move prospects from curiosity to application.

  • Erin McInrue Savage

    Erin McInrue Savage is the Director of Content Marketing and Strategy at ActiveCampaign. With 15+ years spanning B2B SaaS, Fintech, and Nonprofit, she is a research-driven writer and content leader.

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