Hi! I’m Justine, co-founder of etchible. My cousin Christina and I design and make acrylic and birch dry-erase boards. etchible started from our desire to elevate our home offices with a more modern and aesthetically pleasing take on the everyday whiteboard. We launched etchible on Small Business Saturday in November 2020 and have been selling online and in markets ever since.
We use ActiveCampaign for email marketing, automation, and lead generation. We love that ActiveCampaign integrates directly with our Shopify store so that we can personalize and segment based on if a customer purchased, what they purchased, and even where/what channel a customer purchased from.
Getting started tips
Segment! Segmenting your customer base will drive more timely and effective messages.
Integrate! ActiveCampaign integrates w/ so many different apps. The ActiveCampaign and Shopify integration makes it so easy, and we get the most out of both systems.
Why I Love ActiveCampaign
ActiveCampaign helps us drive revenue and recover lost revenue. We use ActiveCampaign forms to collect leads on our website, and then we offer the leads a discount code. Many of our first-time purchasers come through this lead form and utilize the discount code. We’re also able to see who abandoned their cart and can retarget them w/ an offer as well.