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Custom stacks are the key to better customer experiences

Escape the All-in-One
Why specialization and deep integration is the future of martech.

The Marketing All-in-One Problem

  • Does everything, but does nothing well
  • Limited to tools provided
  • Bloated feature set & price
  • Infrequent updates & stagnation

The ActiveCampaign Solution

  • Specialized, best of breed solutions
  • Flexible and adaptable
  • Pay only for what you need
  • Rapid development & innovation

Learn how custom stacks are revolutionizing martech

Download our free whitepaper to learn how.

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The all-in-one trap

A bundled solution limits you to the vision, development roadmap, and resources of a single company.

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Why are one-size-fits-all solutions a bad idea?

All-in-one solutions claim to be able to satisfy everyone's requirements but businesses have different needs that change over time.

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Lack of focus, lack of depth

All-in-ones aren't updated and improved as quickly as solutions developed by more specialized companies.

Strengths of stacking

When you create a stack of highly specialized marketing apps, you're able to pick and choose the perfect solution for each problem. You pay only for what you need and you're not locked in, so if something better comes along, you can connect it without issue. You'll always have rapidly innovating, best of breed tools driving your business forward.

Assemble the Perfect Marketing Stack

Pick & choose from best of breed solutions to assemble the stack that makes sense for your company.

Pay For Only What You Need

By creating a custom marketing stack, you can connect the tools that you need and pay for only the functionality that is useful to you.

Prepare For Growth

Easily swap in new solutions as your business expands or pivots so that your marketing stack adapts to your requirements.

Start building your stack

Try it free. No credit card required. Instant set-up.

The tools of customer experience automation

Every person should get an experience unique to them. With a technology stack, you can pull together the best tools for each type of personalization – and create the best customer experiences.


Send each person exactly what they want to see.


Give people the journey that matches their needs


Make sure every message arrives at the perfect moment

We're rated higher than the all-in-ones

The customers have spoken — ActiveCampaign beats the competition in every category, according to an independent report compiled by G2Crowd.

  • Overall Rating 4.8/5
  • Product Direction 10/10
  • Performance and Reliability 9.6/10
  • Workflow Capability 9.2/10
  • Ease of Use 9.1/10
  • Average Payback Period 4 months
  • Overall Rating 4.2/5
  • Product Direction 8.9/10
  • Performance and Reliability 8.1/10
  • Workflow Capability 8.2/10
  • Ease of Use 8.2/10
  • Average Payback Period 10 months
  • Overall Rating 4.5/5
  • Product Direction 9.6/10
  • Performance and Reliability 9/10
  • Workflow Capability 8.9/10
  • Ease of Use 9/10
  • Average Payback Period 10 months
  • Overall Rating 4.3/5
  • Product Direction 9.4/10
  • Performance and Reliability 8.9/10
  • Workflow Capability 9.2/10
  • Ease of Use 8.8/10
  • Average Payback Period 9 months
  • Overall Rating 4.2/5
  • Product Direction 7.3/10
  • Performance and Reliability N/A
  • Workflow Capability N/A
  • Ease of Use 7.6/10
  • Average Payback Period 8 months

Let’s get stacking

Try it free. No credit card required. Instant set-up.