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ActiveCampaign Extends Integration with Slack to Democratize Access to Digital-first Workplace Tools

The leaders in marketing automation and business communication team up to empower businesses of all sizes to improve their customer experience workflows

ActiveCampaign, the leader in Customer Experience Automation (CXA), announced an extended integration with Slack to offer solopreneurs and enterprises alike an affordable way to create a seamless ​​experience across sales, marketing and customer support. ActiveCampaign is offering Slack customers 20% off one year of ActiveCampaign, which will enable Slack customers to improve customer support and create long-lasting relationships with their own customers. Slack is also offering ActiveCampaign customers interested in Slack business plans 30% off to ensure businesses are set up for success as remote and hybrid workplaces continue to evolve.

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By using the ActiveCampaign app for Slack, businesses can improve their customer support with automated ticket management alerts, drive more sales with automated qualification messages to representatives and stay on top of their contacts’ actions with automated campaign reporting to their marketing team, whether that’s one person or a team of 100. By integrating ActiveCampaign and Slack, businesses are able to automate everyday tasks, allowing them to focus on more important opportunities, such as talking to their customers. In fact, 44% of ActiveCampaign customers recently reported they now spend more time talking with customers because of time saved using automation.

70% of companies that grew over the past year changed their business model in some form, and these affordable tools safeguard organizations for future events where they may need to do so again.

One business that’s seen dramatic results from utilizing the ActiveCampaign app for Slack is Go! Running Tours, who provides running experiences for runners that travel, or travelers that run. When people were no longer traveling due to the pandemic, their founder, Lena Anderssen, decided to host a virtual running event open for anyone from anywhere in the world to join, and used ActiveCampaign forms and email automations to organize the event communication. The event was a huge success and Lena’s team took what they learned from 2020 into 2021 to streamline their sales and marketing strategy, further positioning Go! Running Tours for growth.

Because Lena has the Slack integration for ActiveCampaign, the company is notified every time someone signs up for a tour through ActiveCampaign’s form for events. This way, they get an idea of what the client is interested in and how best to reach out to them. This is more efficient than the Go! Running team having to go into the ActiveCampaign platform to view this information. All of this is accessible through Slack which makes it easy for them to get information quickly and track outreach. Before the pandemic, the company had around 28% repeat business. Now, they’ve grown closer to 40% and it’s picking up as people are traveling more.

Supporting quotes

“Our integration with Slack allows our joint customers to have immediate visibility into their customers’ experience, and take action to improve the experience, fostering greater connection,” said Shay Howe, SVP of Platform Strategy at ActiveCampaign. “We look forward to setting even more businesses up for a successful digital-first workplace this year, working with Slack to enhance the experience for all.”

“Our city tour guides have developed a really strong community amongst themselves via Slack which has been great to see,” said Lena Anderssen, Founder and CEO of Go! Running Tours. “Because our lead guides and city managers are all connected on Slack, they all know each other. So, when a client runs in Madrid and goes to Barcelona four days later, the tour guides Phillip and Mattia have already spoken on Slack and say hey, ‘I heard you had a great run with Phillip.’ That makes people feel welcome and that they are actually seen as a guest.” 

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About ActiveCampaign ActiveCampaign’s category-defining Customer Experience Automation Platform (CXA) helps over 150,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 750+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign’s customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization on and is the Top Rated Email Marketing Software on TrustRadius. Start a free trial at