Making Sense of Facebook Ads

How to adjust your Facebook Ad spend during uncertain times

Thursday 9 April 2020

Paid marketing on social media is complicated. In an ever-changing global climate, how do you know what makes sense for your business? How can you use Facebook Ads to reach more customers?

To answer these questions, you’ll sit down with Phu Bui, ActiveCampaign’s Director of Trial Optimization.

You can download the presentation slides here.

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You'll learn:

Best practices for paid social media in turbulent times
How to use Facebook Ads to engage with your current and future customers
The ways to effectively target site visitors, current customers, and people who have never heard of you before
The 4 common types of advertising units — and when to use them