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HOW TO WRITE GREAT COPY (EVEN IF YOU'RE NOT A COPYWRITER)

When was the last time you took a good, hard look at your copywriting?

A few tweaks might get way more people to buy from you.

 

And changing the words you use in your marketing — your website, your emails, your ads, everything — doesn’t cost you anything. In one example from ActiveCampaign, conversion rates increased over 700%

 

But…how do you know if your words are working?

 

You might be making one of the three big copywriting mistakes (most people do). Or it might be intimidating to start from a blank page. What can you do to make sure your audience “gets it?” Why is it so hard to choose the “right” words?

 

To answer these questions (and learn the rules of great copywriting), you’ll sit down with ActiveCampaign’s Director of Content Marketing, Benyamin Elias.

 

You can download the presentation slides here.

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You'll learn: