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Your Guide to the Ultimate Dreamforce Experience

Want the latest news about Dreamforce? You've come to the right place. ActiveCampaign is a Silver Sponsor of Dreamforce this year and we have our finger on the pulse of Dreamforce. Be sure to check back regularly for updates on speakers, scheduling, and more.

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Your Dreamforce Guide

September 21-23, 2021

Live Attendees: 1,000 in San Francisco (Invitation only)
Virtual Attendance: 60,000+ (FREE for anyone!)

Speakers

Who we expect to see, subject to change

Marc Benioff

Chief Executive Officer, Salesforce
CONFIRMED

Sarah Franklin

President & Chief Marketing Officer, Salesforce

Bret Taylor

President and Chief Operating Officer, Salesforce
CONFIRMED

Ebony Beckwith

Chief Philanthropy Officer and Chief Executive Officer, Salesforce Foundation

Parker Harris

Co-Founder and Chief Technology Officer, Salesforce
CONFIRMED

David Schmaier

Chief Product Officer,
Salesforce

CONFIRMED

Srini Tallapragada

President and Chief Engineering Officer, 
Salesforce

CONFIRMED

Will Smith

Actor and Musician

CONFIRMED

Nice Nailantei Leng'ete

Global Ambassador Amref, TIME 100

CONFIRMED

Jane Fonda

Academy Award-Winning Actor, Producer, Author and Activist

CONFIRMED

Blake Leeper

U.S. Paralympian and Actor

CONFIRMED

How to attend this year’s Dreamforce

Due to COVID, the conference is an invite-only event. 1,000 invite-only attendees are expected at "Dreamforce San Francisco."

However, the event and over 100+ hours of content through Salesforce+ will be available for free to virtual attendees. 60,000+ viewers are expected to attend online.

Dreamforce FAQ

How to watch

For virtual attendees, Dreamforce will be available live on Salesforce's all-new streaming service, Salesforce+. 


Your Dreamforce registration will include an all-access pass to event offerings, plus access to Salesforce+ channels: Primetime - for news and announcements; Trailblazer - for training content; Customer - 360 for success stories; and Industries - for industry-specific offerings.

Register for free at Dreamforce

What to expect

While only a few speakers have been announced, if previous years are any indication, we expect to see leaders in the space bringing stories of innovation, customer success, and thought leadership.

Check back regularly or subscribe for speaker announcements.

Dreamforce schedule

Our favorite Dreamforce facts

2003

First Dreamforce held in 2003 with 1,300 attendees

2006

The band Train headlined at Dreamforce the same year their album went multi-platinum

2007

Keynote speaker George Lucas (Star Wars, THX)

2009

19,000 attendees to Dreamforce

2014

91 countries were represented by the attendees

2015

1,100 attendees housed on a cruise ship, the Celebrity Infinity

2017

More than 150,000 people attended the 15th Dreamforce

2019

President Barack Obama sat down for a fireside chat with Marc Benioff

Dreamforce updates!

Contests, parties, musical guests & more!

Our predictions for Dreamforce 2021

Dreamforce is known for its star-studded afterparties and entertainment. Musicians that have performed at Dreamforce in the past include an impressive roster, with the likes of Metallica, Fleetwood Mac, Train, Will.i.am, Foo Fighters, Blonde, Green Day, Bruno Mars, Alicia Keys, Lenny Kravitz and Red Hot Chili Peppers.

Stay tuned for the latest updates on everything Dreamforce!

Dreamforce Opening Celebration, JUST ANNOUNCED: Foo Fighters will be performing live at the Opening Celebration, September 21, 2021. Pre-show begins at 5:30pm PT / 8:30pm ET and Foo Fighters take the stage at 6pm PT / 9pm ET.

Salesforce partner OwnBackup is hosting four local Dreamforce watch parties on September 21, in Atlanta, New Jersey, London and Paris. Get all the details here.

Salesforce partners Infosys, Simplus, Talkdesk, OwnBackup and Copado are teaming up wtih MuleSoft and Salesforce to host a virtual bash on September 20th at 1pm PDT. This event is being hosted by the Award-Winning Entertainer and Bestselling Author, Marie Osmond! This promises to be the biggest virtual party of the year and is also raising money for Children's Miracle Network Hospitals. Get all the details here.

Enter to win your dream vacation!

Even though we can't all be together in San Francisco this year, ActiveCampaign wants to send you on your dream trip once you are ready to travel. Enter to win a $4,500 travel prize pack today

By submitting this form, you agree that ActiveCampaign may send you promotional emails about our products and services. You can unsubscribe at any time, free of charge. View our Dreamforce Giveaway Official Rules.