Your customers experience your business in different ways. They come across your business from different places: email, social, online search results, events, and ads. Knowing how to connect with each contact feels impossible — after all, your audience is made up of many different sub-groups with different situations and needs!
It’s important to understand your different audiences and build natural relationships with them through personal customer experiences.
How do you know what’s working — and how well? How can you use the customer experience map to plan for every customer interaction? What types of messages should you send to your contacts — and when should you send them?
To answer these questions, you’ll sit down with Monique Hoelker and Shiv Chibber from ActiveCampaign’s education team.