Customer Idea Segmentation is the act of grouping your contacts by either attribute or action. The purpose of segmentation is to bring more personalization into your marketing.
Our segment builder is one functionality that truly sets ActiveCampaign apart. In other platforms, the segment builder lives in one place and can only be accessed there. But in ActiveCampaign, our segment builder is a floating feature that allows you to create “segments on the fly” from several different places within the platform.
Now, you can easily segment based on the account owner of a contact’s account. In many cases, the account owner clarifies the relationship and responsibilities between an account’s team members. With this enhanced segmentation, you’ll be able to quickly determine who an account owner is within the Advanced Search on Contacts or send more targeted emails by segmenting account owners in automation workflows.
Visit your ActiveCampaign account to try it out or start your free 14 day trial.