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Make sure your business is registered to send SMS messages in the USA. Required as of January 27.

ActiveCampaign’s SMS solution makes it easy to send targeted, automated SMS messages based on a customer’s actions and behaviors – all from within the automation builder on the ActiveCampaign platform.To use SMS in ActiveCampaign, you have to comply with specific regulations that have been imposed by mobile carriers — think carriers like Verizon, AT&T, and T-mobile. One such regulation is what is referred to as “Application-to-person 10-digit long codes,” or A2P 10DLC (for example, your personal phone number is called a 10-digit-long-code).

You can learn more about A2P 10DLC here.

This regulation is a positive change and will help businesses of all sizes connect with their customers more easily, efficiently, and with higher deliverability. Customers will know where messages are coming from and will have a more positive experience when interacting with a company via SMS.

All ActiveCampaign Customers who wish to send SMS/Text Messages to recipients with U.S. phone numbers are required to go through an industry-standard registration process. This process will also have a significant impact on the reduction of SMS/Text spam and fraud – a critical challenge in the market today.

Learn more about the A2P 10DLC registration process here.