Introducing Account Field Changes Trigger – a powerful automation trigger that empowers B2B businesses to kick off automations based on changes to any account fields. Whether you’d like to get a notification when a contact associated with an account’s lead score meets a specific threshold, or send a message to an account decision maker when you get new contact information– This trigger empowers you to reach targeted account contacts at the right time. Improving overall account-based processes and outreach, increasing engagement, and forging stronger and more profitable B2B relationships.
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