Apple Mail Privacy Protection (MPP) is one of the privacy setting available to all Apple Mail users who use iOS system*, which give users greater control over their email privacy. This greatly affects how businesses, marketers, and sales team measures email opens to understand customer engagement.
We continue to invest and make changes to how we handle Email Opens from these contacts to provide more visibility and control on these interactions. Following our previous Apple Mail Privacy Protection updates, we just added an additional MPP filtering on reports so you can have more control over how you want to measure customer’s engagement. All relevant reporting containing email opens will now include a filter for “Apply Privacy Opens ”Toggle your view to include or exclude Apple MPP opens”.** When toggled on, Open reports will reflect total unique opens including both MPP opens and verified opens. When toggled off, only verified opens will be counted.
Apple MPP report filter now available on Mobile
With the ActiveCampaign mobile app, you can easily review your email reports, track customer activity, and manage your CRM data- where you want and when you need it. View all your email opens, including those with Apple Mail Privacy turned on with the ActiveCampaign mobile app. New filtering on reports allows you to toggle to switch your view between including or excluding Apple MPP opens.
For best practices and more information on how this update will impact you, check out the following resources we have available:
Apple iOS 15 Updates: What You Need to Know and How ActiveCampaign Supports You
ActiveCampaign and Apple iOS 15 Mail Privacy Protection and Best Practices Moving Forward
Think Beyond Email Opens: 10 Customer Engagement Automations to Use Now
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*(iOS15, iPadOS 15, macOS Monterey, and watch OS8)
** This does not include new Custom Reporting dimensions.