Whenever you send an email, it’s important to evaluate performance so you can determine whether or not the content is driving engagement. With link tracking now available in the new email designer, you can easily see who is engaging with your email content, and where there are opportunities to iterate. You can now track which links have been clicked, the number of times they have been clicked and even see which contacts clicked those specific links. This added layer of insight takes the guesswork out of your content strategy and will help to identify which content converts based on engagement.
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