Use if/else rules in an automation so contacts can follow different paths based on the conditions you’ve set. We made a new update to include 1:1 emails in If/Else block conditions. In an automated workflow, you can select the condition you want to include whether that’s an open, click, or reply. Based on the interactions captured, you can better understand your audience to further segment them in campaigns. Furthermore, you can tailor different marketing material to contacts based on their campaign activities.