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Improvements to the segmentation builder

An upgraded segmentation builder and engine is being rolled out to customers for advanced search, campaigns, lists, and scoring- unifying the segmentation experience across the platform. 

The upgraded segmentation builder has a refreshed look and allows for segmenting on additional data types:

  • Segment against custom objects and 1:1 emails within advanced search, campaigns, scoring, and lists. 
  • Segmentation performance improvements for campaigns and scoring

To create a consistent and intuitive experience for our users, we also conducted other usability improvements of the new segmentation builder. 

  • Weighted search has been implemented within tag and list selection, to prioritize “exact- matches” and “starts with”. This is useful for account that leverage a large number of tags and or lists with strict naming conventions.
  • Improved reliability of importing segments within the automation importer (if/else blocks)
  • Improved segment reliability 

Try building segments within ActiveCampaign for Marketing or sign up for a free trial today!

Segment against custom objects with and 1:1 emails with advanced search, campaigns, scoring, and lists.
Segment against 1:1 emails.