It’s no surprise that data is at the heart of every growing business. After all, this is the information your business uses to make decisions, streamline operations, and develop winning ideas that accelerate your growth. Storing, organizing, and tracking information about your customers, prospects, and sales leads is what powers every other area of your business. That’s why ActiveCampaign makes it easy to manage and automate data associated with your Contacts, Deals, and Accounts.
But what happens when the data you use to run your business doesn’t directly fit into those categories? Enter custom objects. Custom objects are objects that you create to store information that’s specific to your company or industry. If you need additional objects outside of what we offer, you can create your own custom objects or import custom objects from a supported app integration.
We’re excited to announce a recent update to custom objects that lets you create dynamic relationships between Accounts or Deals and any data you use to run your business such as meetings, support tickets, events, and more.
This update further contextualizes your CRM by bringing more of the data you use to power your business directly into your Account and Deal records. When you incorporate your unique business data through custom objects, your CRM becomes more accurately modeled to your business process – which leads to more closed deals and accelerated growth.
In addition to the custom objects already built into apps, customers on the Enterprise plan tier get the exclusive benefit of being able to create their own custom objects directly within the ActiveCampaign platform – no coding expertise required.
The custom object builder lets you develop, automate and integrate data in your ActiveCampaign app without any direct developer involvement. When you have access to intuitive, self-service tools, you can independently build solutions to solve your business challenges.
If you’re looking to set up a more complex data connection, you can build and host your own integration using our custom objects API or develop an app and natively connect to ActiveCampaign directly within our platform.