Custom objects are objects that you create to store information that’s specific to your company or industry.
Every ActiveCampaign account comes with the standard object Contacts (Plus+ tiers include Deals, and Accounts). These objects have associated standard fields and custom fields that let you capture additional information about your contacts, deals, and accounts so you can manage your business data.
If you need additional objects outside of what we offer, you can create your custom objects or import custom objects from a supported app integration.
Custom objects offer the flexibility to model, manage, and automate your data in a way that reflects your unique business.
Bring in more of your unique business data with forms
Enterprise customers with custom objects, can now create new custom object records from lead generation form submissions. When someone completes a form that includes a custom object field, that information will populate within the contact record.
Creating custom object records through lead generation form submissions is just one more way we’re making it easier for you to bring the right data into ActiveCampaign. With a complete record of how every customer has engaged with your business, you can automate the most relevant experience possible.
Interested in learning how else you can use custom object data in the platform? Check out our help documentation here.