Custom objects are objects that you create to store information that’s specific to your company or industry.
Every ActiveCampaign account comes with the standard object Contacts (Plus+ tiers include Deals, and Accounts). These objects have associated standard fields and custom fields that let you capture additional information about your contacts, deals, and accounts so you can manage your business data.
If you need additional objects outside of what we offer, you can create your custom objects or import custom objects from a supported app integration.
Custom objects offer the flexibility to model, manage, and automate your data in a way that reflects your unique business.
In addition to the custom objects already built into apps like Salesforce, Zendesk Support, or Calendly, customers on the Enterprise plan tier get the exclusive benefit of being able to create their own custom objects directly within the ActiveCampaign platform – no coding expertise required.
The custom object builder lets you develop, automate and integrate data in your ActiveCampaign app without any direct developer involvement. When you have access to intuitive, self-service tools, you can independently build solutions to solve your business challenges.
If you’re looking to set up a more complex data connection, you can build and host your own integration using our custom objects API or develop an app and natively connect to ActiveCampaign directly within our platform.