A link action is an automated action that is triggered when a contact clicks a link in a campaign or automation email. Use link actions to apply interest tags, add to a segmented list, or drop in an automation sequence to help you effectively build customer advocacy and drive revenue.
Automate segmentation and workflow with link actions:
- Behavior-driven data to better segment your customer
Use link actions to automate the application of tags and workflows based on contacts engagement in the new email designer.
- Help deliver relevant content
Effectively kickoff your marketing automations that can build customer advocacy and drive revenue based on link interactions.
- Drive efficiency
Make the most of your branded email to apply segmentation or kickoff a multi-step workflow all based on the customer’s interactions from a single email.